Life, 1923-10-11 · page 25 of 36
Life — October 11, 1923 — page 25: what you’re looking at
What you’re looking at
This page contains satirical content mocking early 1920s urban apartment living and financial speculation. **"Apt. Apt. Suggestions"** offers absurdist advice for cramped city apartments—greasing parlor walls to prevent them "sticking together," placing goldfish inside cats, and featuring folding furniture and "folding visitors." The cartoon at top shows a dentist operating amid chaotic apartment noise (drilling at 1 AM), satirizing how thin walls make privacy impossible. **"Investment Guide"** by McCready Huston mocks the stadium-construction stock boom. It calculates demand for football-game seating by tallying wives, prom girls, family members, and hangers-on attending college games—ultimately arguing investors can profit handsomely by buying stadium-company shares at discount. The satire targets both the absurd speculation mania and the era's obsession with college football as a commercial enterprise. The dog photo ("His House Is His Castle") ironically contrasts a pet's confident posture with the cramped apartment living described above.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
23 Apt Apt. Suggestions EOPLE who live in small apart- ments should not throw fits. Very hard on walls and neighbors. t+ * Never sleep with feet in front room and head in back room. Reversing the order is more refined. ** * Opposite walls of a small parlor should be greased daily to keep them from sticking together. + + ® To make room for a cat and a goldfish place fish inside cat se * Examine holes in walls carefully If you find shelves in any they may be clothes-closets. eee All small places should have fold- ing beds, folding chairs, folding occu- . pants and folding visitors. Onlooker: OH—AND AT ONE O'CLOCK THE DENTIST STARTS DRIL * * FOR MY BRIDGEWORK ! li 1 your chest expansion is more : * N able to get any coal?” than the room, smoking entirely too Investment Guide B& get any coa ; g entire ‘No; but I've subscribed to many cigarettes reduces it in Companies Constructing another Sunday newspaper.” Yom Sims. Stadiums a Good Buy Now \TISTICS not usually available reveal that this fall 1,526,742 s probably will insist on accom- ing their husbands to ‘socially im- int football games of colleges husbands attended or wish they attended. This demand for seats practically compulsory and the ey may be banked as soon as the opens. 1 normal increase in prom girls year is estimated at 11.6 per cent., h means 796,392 seats. Ordinary ee, sister, room-mate's sister and tily obligations will add 265,497 rs to the prospective business. lergraduates, graduates and alumni tell the coach how to run the n are figured roughly—the more shly the better—at 697,423. Lov- of football may be estimated at 000, and persons who know some- about the game at 267. \ million seats should be added for newspaper reporters, their families. trends and relatives. It will be seen th refore, that if a man can pick up a iew hundred shares in a stadium ccustructing company that is paying 30 per cent. he will be making no mi: ¢, especially if he can get them’ 25 30 points under par. McCready Huston. HIS HOUSE IS HIS CASTLE comicbooks.com