Life, 1923-10-04 · page 35 of 44
Life — October 4, 1923 — page 35: what you’re looking at
What you’re looking at
This page is primarily a **1923 advertisement**, not political satire. It promotes U.S. Royal Cord Tires, manufactured by United States Rubber Company. The ad claims the Royal Cord brand's success stems from three new technological innovations: the "Flat Band Process" (ensuring cord consistency), "Web Cord" (a rubber-impregnation method), and "Sprayed Rubber" (pure rubber construction). The headline's framing—why the dealer is "busiest in town"—uses a common advertising rhetorical device: the product's superiority supposedly drives customer demand and dealer business. The accompanying tire illustration emphasizes the product visually. The tagline "United States Tires are Good Tires" pairs patriotic branding with quality assurance—a marketing strategy common in early 1920s American advertising. This reflects the era's automobile boom and the emerging tire industry's competitive marketing through technical claims and brand loyalty appeals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Why the Ro yal Cord man is the busiest tire dealer in town OYAL CORDS came out this year with three new advantages. These are the three new U.S. Rub- ber discoveries: Flat Band Process—ensuring the positive length, angle and strength of each co! Web Cord—the first successful method of impregnating cords with pure rubber by direct soaking in the latex. Sprayed Rubber—the first absolutely pure rubber. These discoveries have been put to the test by thousands of car owners. They are showing a practical mon- ey’s worth that no one can question —and everybody is talking about it. So there are many new customers coming in to the Royal Cord dealer —and his old friendships are stronger than ever. United States Tires are Good Tires U. S. Rayal Cord Tires United States @ Rubber Company © 1923, U.S. Rubber Co. comicbooks.com