Life, 1923-10-04 · page 34 of 44
Life — October 4, 1923 — page 34: what you’re looking at
What you’re looking at
This page contains two distinct items: **Left side: "Pink-Tooth-Brush is Abroad in the Land"** is an advertisement for Ipana Tooth Paste. The headline's phrase "abroad in the land" is a sardonic reference to a widespread social problem—gum disease. The ad plays on contemporary health anxieties, claiming weakened gums are increasingly common and recommending their product (which contains "ziratol") as a solution. This represents early 20th-century advertising's strategy of manufacturing concern about health to sell products. **Right side: "The Frame-up"** is a humorous short story about a man taking paintings to be framed. The satire targets the pretentious art-dealing world—specifically, how dealers use elaborate jargon and affected sophistication to justify inflated prices. The punchline (continued on page 34) apparently involves miscommunication between two dealers, mocking their pompous manner. The cruise advertisement is straightforward travel marketing for Cook's Travel Service.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘Pink-Tooth-Brush is abroad in the land HERE JIS no question about it— tooth troubles, due to weakened gums, are on the rise. The records of the clinics, the histories of thousands upon thou- sands of cases, point to the undeni- able fact that gums are softer and less robust. Does your toothbrush “show pink”? If your gums are tender, if they show the slightest tendency to softness, then you most certainly need Ipana Tooth Paste. For Ipana Tooth Paste, because of the presence of ziratol, has a decided tendency to strengthen soft gums and to keep them firm and healthy. In the very short years that Ipana has been compounded, it has made a host cf friends. Thousands of dentists recommend it, especially to those patients who must take good care of their gums. Send for a trial tube Ipana Tooth Paste is kind to the enamel of your teeth, yet its cleaning power is re- markable. It is an efficient healer, yet its taste is remarkably cool and refreshing. Send for a trial tube today. -IPANA TOOTH PASTE —made by the makers of Sal Hepatica dn generous tubes, Bristol- at all drug and Myers Co. 73RectorSt. New York, N.Y. Kindly send me a trial tube of IPANA TOOTH PASTE without charge or obligation on LIFE .- The Frame-up Tue Little Woman said she had two pictures she wanted framed. “What pictures?” I asked suspiciously, for the L. W. once had the habit of sending twenty-five cents in stamps or coin for reproductions of magazine cover designs, printed in full color on heavy plate paper, suitable for fram- ing, and usually they were suitable for anything but that. But Friend Wife, as we may now call her, was not to be caught. “These pictures,” said she, “are presents from your Uncle Oswald; he gave them to us because he said we were his favorite nephe ” “Both of I interrupted. “Nieces then, silly,” she went on, “and we're about the only family he has left to leave his money to.” “When is his next vis I asked. “Next week,” replied Friend Wife, for it was indeed she. “Oh, well,” I answered, “we can hang them in the guest room,” and I didn’t even‘ add that hanging might be too good for them, although it is boniest mots in similar circumstances. I took the two small canvases into the first picture dealer’s I met on the Avenue, and I am glad I did so, for now I know where the models for men’s clothing advertisements _ live when they are not posing. One of them glided towards me. “Yes?” he breathed, in the manner of one of the mlet’s gravediggers. I replied, “or perhaps, no. But I would like to have some sort of frame fixed up for these paintings I have here. one ot my “Certainly,” he said. “Of course you know that picture framing to-day is not what it was twenty-five years ago. Then, art lovers like yourself content with a gold frame around a picture. To-day, art lovers like yourself want something more in the nature of a— er—" . I suggested. ; frame is the very “Suppose we have measured. Henry!” Henry noi ly took form at my side. “Frames for these paintings, Henry,” remarked the other, but Henry got his signals crossed. “Certainly,” he said to me. “Of course you know that picture framing to-day is not what it was twenty-five years ago. Then, art lovers like yourself—” “Mr. ah-Umph wishes these pictures measured for frames, Henry,” sternly reminded my first friend, and Henry produced a ruler and whispered, “Six- teen by twenty-five.” What a head for figures some peo- ple have! While I was mentally plac- (Continued on page 34) Another Cruise Around © ~t#World on the “SAMARIA” Jan. 26—June 3, 1924 ERE’S a cruise that encompasses within 130 days a com- |) | plete circuit of the globe, |) amidst an atmosphere | _ of comfort and luxury— | | a cruise that will bring | | you into closer contact with the world, its cities, | its peoples, art, architec: | | ture, literature and his- | tory —an experience of inspiring, everlasting en- joyment and satisfaction. Sailing in the Path of Spring, the first stop is at Madeira’s smiling, sunlit shores. Then Gibraltar, Al- giers, Naples, Cairo, the Nile,and Port Said; Bombay with an excursion to Agra and its Taj Mahal; Colombo; Calcutta and excursion to | the Holy City Benares; Burma, the Land of Golden Temples; Sumatra, Java, | Straits Settlements; South | _ and North China; Philip- pines; Japan, during famous Cherry Blossom Time. Homeward via Honolulu, San Francisco, and Panama Canal. It is a Cook’s Cruise, man aged by COOK'S TRAVEL } SERVICE—the World’s Fore- most and Only Travel Or- ganization possessing a com- plete chain of permanent | | offices along the route. Cruise Limited to 400 Guests THOS. COOK @ SON Boston - Philadelp! San Francisco eS y comicbooks.com