Life — September 13, 1923 — page 30: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE $2 Invested in Vogue a tiny fraction of your loss on a single ill-chosen gown Will Save You $200 True economy isn’t in going without—a hateful process. Or in buying fewer or cheaper things. True economy is in getting the right clothes. Then you don’t discard, later on, and buy again. The gown you buy and never wear is the really expensive gown. Gloves, boots, hats, that miss being exactly what you want, are the ones that cost you more than you can afford. VOGUE suggests that before you spend another penny on new clothes, before you even plan your wardrobe, you consult its great Autumn and Winter Fashion numbers. You get full value for every cent expended—if you spend the first two dollars on Vogue. Could a frock go straighter than this ane of green wool rep? And the details are as characteristic of Jenny as is the line. Its buttons, twenty-odd, are green; and ved crepe ‘trims the ‘high collar, cuffs and belt YOU NUMBERS OF HERE ARE THE 10 VOGUE WHICH WILL RECEIVE FOR $2 * Eleven if you mail the coupon now Autumn Forecast i September 15 complimentary number). The newest hats from everywhere. Early Paris Openings October 1 For the woman interested in clothes for the more formal occasions. Paris Fashions October 15 The fall and winter modes devised by the wits and executed by the fingers of Pari New York Winter Fashions November 1 Things that New York creates for its ex- clusive clientele. Vanity Number November 15 Pet extravagances of smart women. Christmas Gifts December 1 Several hundred gifts for every age and fancy, every taste and purse. * SPECIAL OFFER If sour order 1s received immediately, will subscription with At precast. and Millinery hus giving you eleven num- bers of Vogue instead of ten without any extra charge. Since the additional copy must come out of a small supply on and to meet the demand for this big special number we cannot guarantee being able to send it unless the coupon is mailed imme- \ diately. Regular subscription price $5 a year (24 issues) Holiday Number _ December 15 Holiday furs and fashions and frivolities ; new gift suggestions. Motor and Shops January 1 Motor fashions for cars and their owners. Features of the motor shows. Fashions for North and South January 15 Gowns, hats, shoes and wraps worn in the South and copied for the North. Spring Fabrics and Original Vogue Designs February 1 Fabrics and working models for your spring and summer wardrobe. Spring Forecast February 15 Earliest authentic news of spring styles, fully illustrated by Paris models. In the next few months, during the very period in which Vogue’s special Fashion Numbers appear, you will be selecting your entire wardrobe for the coming Autumn and Winter, and spending hun- dreds of dollars for the suits, hats, gowns and accessories that you select. Consider then, that for $2, a tiny frac- tion of your loss on one ill-chosen hat or gown, you may secure eleven issues of Vogue—an assurance of valuable and new ideas and an insurance against costly failures. TO NEW SUBSCRIBERS ONLY We're sorry to have to differentiate be- tween new and old friends, but this in- troductory offer is limited to new sub- scribers only. If you aren’t getting Vogue’s advice, and would like to econo- mize this season—and enjoy it—all you have to do is to sign the coupon—NOW! LIFE’S Fresh Air Fund Lire’s Fresh Arr Funp has been in operation for the past thirty-six years. In that time it has expended $221,827.60 and has given a fortnight in the country 44,325 poor city children. Contributions, which are acknowledge Lire about three weeks after their rec should be made payable to Lire’s Fees Arr Funp, and sent to 598 Madison <i New York City. Previously acknowledged .S., New York City Robert \& Richard Tenafly, E. T. Merrick, ye Talia Ge Wiktgomb, N.C Janet “MeMartin & Louise Le Honesdale, Pa. E. Van, Voorhis...° ES. Ca Woodbridge, ‘Ne J... Sunday "School service held’ at Finewoods Camp, Roscommon, Mich. . P. K., No. Tonawanda, N.Y Collected ‘at Lire office for the “Sunday Ice Cream Treat. Nicolai, Portland, Ore “Catherine’s’& Stewart's birth money”. August 12th” ‘Church’ ’ Collection from the children of Aloha Hive, So. Fairlee, V : Edward, “Harris, Jr. Townsend, “Philade Proceeds of a fair held by beth Palmer, Happy Gaillar Frances Pope, Eleanor _ Cla’ and T. J. of Fishers Island, N.Y. Hilda M. Tex an Betty and Virginia Child_of Greenwich, Conn. Grace C. Hulbert, Susquehanna, Washington, D. . Smale, Los Angeles. P. Kotman, Belfast, M Additional. proceeds from a zaar held’ by the children of L. ew York City Jo ML, New York City VLA, York Cit test conducted by E entine, Cragsmoor, New Yorker: Our new President seems to have a mighty good head Bostonian: He has. We feel that we have given to the country one of our best beans. Continuous music, Bub- bling gayety; sparkling life. Cool, refreshing—on the 19th floor of The BILTMORE NEW YORK comicbooks.com