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Life, 1923-09-13 · page 29 of 36

Life — September 13, 1923 — page 29: what you’re looking at

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Life — September 13, 1923 — page 29: Life, 1923-09-13

What you’re looking at

This page is primarily **advertising**, not political satire. The dominant content is a Pepsodent toothpaste advertisement promoting a new dental product that claims to remove "film" from teeth and whiten them in ten days. The small text column on the left ("Broadcastings") is a satirical commentary on railroad safety, specifically mocking railroad managers' reluctance to install grade crossing guards. The author argues that railroad companies value property protection over human life, calculating that the cost of safety measures ($2,000/year) outweighs settlements for accidental deaths. The satire suggests railroad managers would need their "hearts itemized" to care about passenger safety. The page also includes a Milano pipe advertisement at bottom left. The content reflects early-20th-century concerns about both industrial safety negligence and consumer product marketing making health claims.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Broadcastings (Continued from page 20) of New Jersey it works out at some- thing approaching two miles three and eight rods, poles or natural-born citi- zen. Accidentally killed citizens, however, are being worked out per mile of railroad much more rapi than natural-born citizens. Several of them are worked: out by the grade-crossing process every Sun- day, and as long as human life is regasded by railroad managers as chesver than railroad property, the gra crossing will continue unguarded by . flagman or a gate, since if the heir. of a deceased automobile driver cat fobbed off with two thousand dolixrs and nobody else gets killed at tha! particular crossing for another two sears, why guard the crossing at an « <pense of $2,000 a year? Toe thing to do is to appeal to the rail oad manager’s heart by itemiz- ing the expense of whistling for crossings on an extra-fare train be- twe s New York and Chicago during one ‘rip, as follows: Fue’ consumed, estimated. .$50.00 Value of conversations in- terrupted in club car be- ween or among all the there furlongs perches to each Find New Beauty — By combating film on teeth See what ten days do veling salesmen sent, estimated ver of hours of pas- gers’ sleep lost, at $1 per hour created to apply them daily. The name is Pepsodent. Now leading dentists the world over advise it. Careful people of some 50 nations employ it. And the whiter teeth you see everywhere show how it combats film. You’ll be amazed The user of Pepsodent sees new beauty, feels new cleanliness at once. But other effects are equally important. Millions of women have found a way to whiter, prettier teeth. You meet them everywhere. And those whiter teeth have giver. them new beauty and new charm. The way is easy and delightful. A ten- day test is free. And any friend who has seen the results will advise you to accept. So will your dentist, if you ask. What film-coats do Film is that viscous coat you feel. 0.031416 But on the whole perhaps it’s better to take the railroad manager's view of it. Probably he has figured out the un- guarded grade crossing in terms of . ig With people who do their Sunday driving riced, second-hand cars. And the result is for their happir and our in low ordinary tooth pastes, much of it clings and stays. Soon the film discolors, then forms dingy coats. That is why teeth lose Protect the Enamel Pepsodent disintegrates the film, then removes it with an agent far Pepsodent multiplies the alkalinity of the saliva as well as its starch digestant. Those are Nature’s agents for fighting acid and softer than enamel. Never use a film combatant which contains harsh grit. luster. Film also causes most tooth troubles. It holds food substance which ferments and forms acid. It holds the acid in contact with the teeth to cause decay. Germs breed by millions in it. They, with tartar, are the chief cause of pyorrhea. Few escape these troubles if they fail to fight the film. Dental science has now found two effec- tive film combatants. One acts to disinte- grate the film, one to remove it without harmful scouring. Able authorities proved these ways effi- cient. Then a new-type tooth paste was Pepsadent REG.U. 7PSOVENtL The New-Day Dentifrice starch deposits on the teeth. Every use of Pepsodent gives them manifold effect. You will realize these results. They will bring you new conceptions of what clean teeth mean. Neither you nor your family will ever return to old-time methods, we believe. Make this test and watch the results. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth become whiter as those cloudy coats disappear. One week will bring a revelation which you won’t forget. Cut out the coupon now. 10-Day Tube Free™ THE PEPSODENT COMPANY Dept. 298, 1104 S. Wabash Ave., Chicago, Ill. Mail 10-Day Tube of Pepsodent to F “There i is something A scientific film combatant, which whitens, cleans and protects the teeth without the use of harmful grit. Now advised by leading dentists the world over. fine about Wo». DEMUTHe(o. NEW YORK Oand up athe bette tte Only one tube to a family. comicbooks.com