Life, 1923-09-13 · page 13 of 36
Life — September 13, 1923 — page 13: what you’re looking at
What you’re looking at
This is a satirical advertisement page mocking women's beauty and vanity products of the early 20th century. The page presents various items with ironic captions suggesting they're remedies for "milady's" physical flaws: - Irons for giving "a permanent wave at home" - An "overnight bag" (very long) - A "complete gamut for the complexion" - "Bridge rubbers" for footfall - An "attractive pendant" - An "oven imported pipe" - Complexion clay in a trowel The satire targets the era's obsession with feminine beauty standards and the proliferation of dubious cosmetic products marketed to women. By presenting exaggerated or absurd "solutions" to beauty concerns, the page ridicules both the products themselves and the insecurities they exploit.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
September 13 These irons for giving A complete gamut for one’s self a permanent Overnight bag. Very tony the complexion wave at home are new ACCESSORIES Bridge rubbers. When engrossed in these, each footfall scores a grand slam For the woman who desires to cx her- \ self, th an ate tractiz endant 2 . ~ wre For applying complexion She now has her own / 2 $ \ clay this trowel comes in imported pipe / 4 wo nacee* \ pat | | } | | s comicbooks.com