Life, 1923-09-06 · page 3 of 40
Life — September 6, 1923 — page 3: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Silvertown cord tires** by the B.F. Goodrich Rubber Company, disguised as editorial content. The large illustration shows a woman sitting inside an oversized tire, wearing a checkered dress. The tire is labeled "GOODRICH SILVERTOWN CORD." The accompanying text claims that "Silvertown" is "the world's one word for a cord tire" and associates it with "highest quality." This is brand-building messaging—equating the product name with the category itself, a marketing strategy from the early automotive era. The left column contains unrelated social gossip about "Main Street" activities in Olympus, likely filler content typical of Life magazine's satirical format, and a separate essay on "Our Human Failings." The advertisement dominates the page's visual real estate.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Main Street Comes to Olympus Social Jottings from the Olympus ‘Empyrean and Bugle” Jolly Deities’ Literary Society mot yesterday at the home of Mrs. ) Hasey Jupiter, our beautiful and talented — mayoress Miss Minnie Minerva read a paper on Nietzsche. All were pleased Miss Pearlie Diana may be seen, these fine moonlight nights, riding ibout in Rufe Endymion’s Ford car. I like wedding bells this fall. i you got your winter coal yet? see your Uncle Smoke Vulcan. Roufrew H. Jupiter, our genial and pop! mayor, has thought up a cle ind unusual signboard to be put up at the town limits. It is as Welcome | to | Olympus nw and see our town. Drive fast and see our ja Pretty. slick. | Soak” Bacchus is now residing peacefully in the town jail. He ap- | suddenly in Main Street, Sat- afternoon, without a single leaf, scaring the life out of the three Weird sisters, Nellie, Annie and M who had come to town to do a little shopping. Sutterworth Pluto—Mortician and teultor. We pldnt you right, on the surface or below. Advt. tf. speed” Mercury has added a brand-new ear to his Independent De- ivery System. This makes three. Ho dog! Go to it, “Speed.” unie Minerva had her hatr bobbed, Tuesday last. She looks ter- ril Charley Acton, our most popular stag and cotillion leader, says he saw Pewrlie Diana in wading in Gov Crock, Frid: we not speaking bel Narcissus, the A. and P. clerk. is mighty stuck on himself, these days. I e Pearlie and Charlie »p Neptune speared himself a nice m of eels in Goose Creek last Thursday: Vell, boys and. girls, Old Home Week will be on us right soon. And in the words of Mayor “Jupe,” let's show the young gods that the old gods are still there. All together, now— BOOST OLYMPUS! H.W. H. Our Human Failings Way is it that we always: ’ush the wrong light button first: Make faces when tying our necktie ; ry our hands before washing our see all the news on the other fel- low's paper ; Draw cubist designs when waiting on the telephone? The world’s one word for a cord tire is SILVERTOWN. It is significant that it also means highest quality. Made in the best quality when it was the only cord, it is made in the best quality today when there are many. THE B. F. GOODRICH RUBBER COMPANY In Canada: The B. F. Goodrich Rubber Company ‘Toronto ESTABLISHED 1870 Limited ~ Montreal » Winnipeg comicbooks.com