Life, 1923-09-06 · page 2 of 40
Life — September 6, 1923 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It features a full-page advertisement for the new Eveready Aluminum Flashlight, priced at 75 cents. The ad highlights the product's features: quality construction, simple design (four aluminum parts), durability, convenience, and economy. It emphasizes the flashlight is "complete, ready for use" with two Eveready batteries and a Mazda lamp included. The advertisement targets practical consumers by stressing portability—suitable for automobile pockets, traveling bags, and camping kits. Text mentions 60,000 trained Eveready dealers available for purchase and service. There is **no political cartoon or satire present**—this is purely a commercial product advertisement typical of Life magazine's revenue model during the 1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EVEREADY Aluminum Flashlight’ TANNA ——_ EVEREADY, FLASHLIGHT CHARLES DANA Ginsc Le Roy Introducing the New Aluminum EVEREADY FLASHLIGHT Complete, ready for use with two EVEREADY Unit Cell Batteries and EverEADY Mazda Lamp Cents A masterpiece of quality, broad practical utility, and utmost economy. Here are six outstanding points of merit: coaum™ OF Ereteds Seundect, ssessing the hi -grade, practica! Scaminee the ashlight oe made the word, flashlight, part of our lan- guage,andthename, Eveready, signify theperfectionof handy, portablelight. Same batteries, same electric lamp as in higherpriced Eveready Flashlights, SIMPLICITY: Minimum number cf parts ina flashlight. Just 4 inall. x aluminum case; 1 aluminum reflector head; x Eveready Mazda lamp; x small piece of rubber. DURABILITY: A rugged flashlight. The sturdy aluminum case, and few- ness and simplicity of the parts safe- guard it againstaccidents. Nodelicate parts tobreak, Nothing to get out of order, CONVENIENCE: Light, slender, short, it fitscomfortably into a pocket, and slips easily in and out of it. Requires little space in automobile pocket, traveling bag or camping kit. HANDY OPERATION: Just turn the head to turn the light on or off. Noswitch or button to press, A hole in the end prevents sticking or jam- ming of the batteries, ECCNOMY: The rock-bottom price for a practical high-grade flashlight. Nothing compares with it. Think of it, complete, ready for use with Ever- eady Mazda lamp and 2 Unit Cell Batteries, 75c. In smaller size, 65 cents. Step in at once at the first Eveready dealer’s, and inspect the Eveready Aluminum Flashlight. NATIONAL CARBON COMPANY, Inc. . . There are 60,000 Eveready dealers trained to deliver Eveready Service with the sale of Eveready Flashlights and Eveready Unit Cell Batteries at electrical, hardware, drug, sportin, goods,and general stores, garagesan auto accessory shops. comicbooks.com President rer