Life, 1923-08-30 · page 29 of 36
Life — August 30, 1923 — page 29: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward **advertisement for U.S. Rubber Company's Royal Cord Tires**, published in *Life* magazine around 1923. The page features a large tire illustration with radiating lines (suggesting importance/innovation) and promotional text claiming three manufacturing breakthroughs: the Flat Band Process, Web Cord technology, and Sprayed Rubber. These innovations allegedly ensure superior cord strength and pure rubber composition. The ad emphasizes consumer confidence, value, and objective tire comparison—standard advertising rhetoric of the 1920s automotive era. The tagline "United States Tires are Good Tires" is straightforward brand messaging. *Life* magazine regularly ran advertisements alongside satirical content; this page appears to be pure advertising rather than editorial commentary or satire. Modern readers should understand this reflects early automotive marketing's focus on technical innovation as a selling point.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
What the three U.S.Rubber discoveries bring to Royal Cord Leadership GREATER confidence than any , tire has shared since the begin- ning of the automobile. An increasing money’s worth as promised by the Royal Cord policy of doing business. A more definite way of comparing tire values than the public has ever had before. The three new U.S. Rubber discov- eries as fully described in recent newspaper and magazine announce- ments are: Flat Band Process—ensuring the positive length, angle and strength of each cord. Web Cord—the first successful method of impregnating cords with pure rubber by direct soaking in the latex itself. Sprayed Rubber — the first absolutely pure rubber. United States Tires are Good Tires U.S. Rayal Cord Tires United sta @ Rubber Company © 1923 U.S, Rubber Co. comicbooks.com