Life, 1923-08-02 · page 37 of 40
Life — August 2, 1923 — page 37: what you’re looking at
What you’re looking at
This page combines editorial commentary with advertising. The main text section critiques President Harding's proposal for a World Court, arguing it's meaningless without League of Nations backing—comparing it to a cuckoo clock that "ooed before it cucked" (a malfunctioning device). The piece also discusses virtuoso musicians, including Paderewski, former Premier of Poland, sardonically suggesting he preferred his political role because it allowed him to avoid practice while still annoying people publicly. The large advertisement dominates the right side, featuring an Eskimo child's face promoting Clicquot Club beverages (ginger ale, root beer, birch beer). The ad uses the stereotypical "jolly Eskimo kid" character to market soft drinks as universally appealing to all ages and genders. This reflects early 20th-century advertising practices that relied on ethnic caricature without self-consciousness about racial representation.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Broadcastings (Continued from page 14) fittle time during his transcontinental fence-mending over a discussion of his World Court suggestion. It might be advisable to abandon the scheme altogether, for if Mr. Harding were a lawyer instead of an editor, he would recognize that unless a World Court is backed up by a League of Nations, it would be of as much use as a Police Court without a Police Force. In short, when Mr. Harding talks about a World Court, he re- minds one irresistibly of the cuckoo clock which the little girl returned to the clock store. She complained thar it ooed before it cucked. a +s \xe virtuosi fond of music, or do they begin by being fond of it and end by hating it? In the first place there are the hours of hard. labor before one may become a virtuoso at all, and then there are the hours of even hard- er labor after one arrives. It must have been a rather enjoyable vacation for Paderewski when he became pre- micr of Poland. One doesn’t have to practice at an instrument five or six rs daily in order to function skil- as a premier. In fact it may be ted that such premiers as Pad- ki, Lloyd George, our own Sec- of State Bryan and Mr. Bonar really played by ear when they appeared in public—as witness the hyper-acidity of the sour notes at- tending Mr. Bryan’s brief perform- What I am getting at, however, is that being a virtuoso of either the piano or the violin, is not so much a matter of entertaining the public as of annoying the neighbors, for the ratio oi private practice to public perform- ance must be at least ten thousand one. Then again the conscientious tuoso must sometimes reflect upon v trifling is the pleasure he gives to cognoscenti in public compared with the pain he inflicts in private upon the great majority who “don’t care for classical music.” Think of the high degree of skill it requires for a violinist to play some of the Bach Unaccompanied Sonatas. It is topped in altitude only by the high degree of patience it requires to listen to them. Hence the reward of the virtuoso is purely golden, and this is small faction for an artist. Mr. Pader- ki, who has resumed his profession of piano virtuoso, must sigh for the good old days when he was premier of Poland and could be just as anti- Semitic as he wanted to be without antagonizing the critics and driving money away from the box office. v h } Sometimes the spirit is willing bat the flask is weak. , ? Thirsty? ALL for the jolly Eskimo kid. Uncap a bot- tle of his gingery old drink. Fill a glass brimful. Take a good long drink. Feels great going down the parched throat, doesn’t it? That fresh tingling taste just kills a thirst. You like it lots, of course—which isn’t un- usual; everybody else does too. It’s a drink that’s popular with just about everybody—young or old or in between, men and women and kids. They all like it. That’s why the Eskimo kid always wears such a genial grin. He’s proud of his ginger ale and he has good cause to be—everything in Clicquot Club is the finest to be had. As for the blend—that has pleased folks for thirty-eight years. Order by the case from your grocer or druggist The Clicquot Club Company, Millis, Mass., U. S. A. Gdxcanoe Goo Veonounced dee -Ko Sarsaparilla lg AE GINGER ALE : Root Beer Birch Beer comicbooks.com