Life, 1923-08-02 · page 33 of 40
Life — August 2, 1923 — page 33: what you’re looking at
What you’re looking at
This page is primarily a **Goodrich Rubber Company advertisement** for Silvertown cord tires, not political satire. The main visual shows a large tire photographed against a scenic background with the tagline "Best in the Long Run." The ad's pitch emphasizes that "Silvertown" has become synonymous with "cord tire" itself—establishing brand dominance through linguistic association. The copy stresses the company's "one-quality policy," positioning the product as premium and reliable. The left column contains **donation acknowledgments** to Life magazine (apparently a fundraiser or subscription list), unrelated to the tire advertisement. This represents early 20th-century **corporate advertising strategy**: building brand identity by making the product name generic while claiming superior quality and longevity. No political content or satire is present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
10.00 25.00 1.00 10.00 25.00 1.00 an, & 5.00 Brockport " 5.00 ‘Allentown, Pa. 10.00 Rider, Canibridge 10.00 25.00 10.00 10.00 15.00 15.00 10.00 35.00 10.00 1.00 ene oe 10.00 Boyd — Burman — Bu- - Dennison — Fenton — — Morrow, Washington, Deas,” ‘Summervill IN THE LONG RUN” Philadelphia Great Kills, N. 2.00 Sorthampton, | M 10.00 Andrew 25.00 Aleit Huet rd, Pelham mee eat oe 10.00 Mrs. Philip Kobbe, 1} ‘ity 10.00 of St. Paul's Sunda SILVERTOWN is the one word that means “cord of Englewood, 3 J. 5.48 P., N.Y, City “00 psitin, hursty Ass, “5.00 tire” to the world. No need to add “cord” or “tire.” 10.00 mae james Boyd; 2nd 10.00 SILVERTOWN means both. But now it is also the Narberth, Pa. 5.00 Tham . >. Rogers, Leen _ one word that means “One Quality Only.” For me ° on ee vee fe SILVERTOWN is the product of a one-quality wie ie fester Ger 50.00 policy. We center thought, skill, and care on it, Wedge Bee. eee and make it the perfection of cord tires. ce, Goldfield, Ne’ lv Hazard, Santa Bar 10.00 ‘Seaman, La’ Jolia, THE B. F. GOODRICH RUBBER COMPANY ° : ESTABLISHED 1870 100.00 . In Canada—The B.F. Goodrich Rubber Company, Ltd, Bie 10.00 1 a “Anon: mous,” Portland, Ore... 10.00 Toccata: $i Mead Winnipeg E. A. Sperry, Brooklyn, N.Y. 5.00 Jobn’ ilarris’ Gutterson, Boston, Hermann, W: ashington, } 10.00 Mrs. Js "Foss, “Boston, Mas 10.00 Dorott . === = |(Goodrich ) 10.00 “Jane, Ann” & Malcolm, Los Angeles ... ‘ 50.00 5 HV. M., N. ¥. City 20.00 J ‘ Some friends at the University of North Carolina ‘ 4.24 0. 20.90 Mrs. Wm. H. Springs, ee . 28.00 Hay 2 S, oe SOLD BY GOODRICH DEALERS THE WORLD OVER. John R. Thomson, ‘jr, Detroit 5.00 $16,686.29 comicbooks.com