Life, 1923-08-02 · page 32 of 40
Life — August 2, 1923 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains three unrelated advertisements: 1. **Ipana Tooth Paste** (left): A dental hygiene ad arguing that modern soft foods weaken gums, causing pyorrhea. It promotes Ipana's "ziratol" ingredient to strengthen soft, spongy gums—a common early-20th-century health concern. 2. **Life's Fresh Air Fund** (center): A charitable fundraising appeal listing donors who contributed to send poor city children to the countryside for two weeks. This reflects Progressive Era philanthropy. 3. **Horsford's Acid Phosphate** (right): A health tonic ad claiming phosphates provide nerve stimulation and refresh the system—typical of patent medicine marketing. The page reflects 1920s consumer anxieties: dental disease from "civilized" soft foods, urban poverty requiring charity, and commercial "scientific" remedies. No political figures or satire are present—this is straightforward period advertising demonstrating commercial and social preoccupations of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Food that pampers your and ruins your teeth ENTAL SCIENCE has dem- onstrated how direct is the re- lation between healthy gums and sound teeth. It has been conclusive- ly proved that this soft, delicious food we eat today cannot give the stimulation to our gums that rough, coarse food once gave. Does your toothbrush “show pink”? It is one of the penalties of civilized exist- ence that teeth and gums are less robust. Tooth trouble, due to weak and softened gums, is on the rise. The prevalence of py- orrhea is one item in a long list. Dental authorities are not insensible to this condition. Today they are preaching and practicing the care of the gums as wellas the care of the teeth. Thousands of dentists have written us to tell how they combat soft and spongy gums by the use of Ipana Tooth Paste. In stubborn cases, they prescribe a gum- massage with Ipana afterthe ordinary clean- ing with Ipana and the brush. For Ipana Tooth Paste, because of the presence of zi- ratol, has a decided tendency to strengthen soft gums and keep them firm and healthy. Ipana is a tooth paste that’s good for your gums as well as your teeth. Its cleaning power is remarkable and its taste is unfor- getably good. Send for a trial tube today. IPANA TOOTH PASTE —made by the makers of Sal Hepatica In generous tubes, at alldrugand department stores—50c, Bristol- Myers Co. 73RectorSt. New York, Kindly send me a trial tube of IPANA TOOTH PASTE without charge or obligation on EEE -- Lire’s Fresh Air Fund Lire’s Fresi Arr Funp has been in operation for the past thirty-six years. In that has given a fortnight 44, poor city children, Contributions, time it has expended $221,827.60 and in the country, to which are acknowledged in Lire about three weeks after their receipt, should be made .payable to Lire’s Fre: Ft Air Funp, and sent to 598 Madison Ave. New York City. Previously acknowledged Lena Mae Gadson, Rochester, \ Cromwell,” Balti: A Friend of “poor chil t Wayne, Ind. ces Burrall Henry, N.Y. City Blog A. Duval, Hartsdale, end, ‘Asheville, N.C. _ Louise K. Smith, Jefferson, Foran, in Francisco = y .” Lexington, Va. .. V. D.Shutte, Hilo, T. H. Mrs. Henry O. § wah, N. J. Corinn Pa. Girls Ridge, Conn... In Memory of Edith Taylor Elizabeth Phillips Lea, Brooklyn, N. vemeyer, Mah- Haum " Mosser, "York, Anonymous, Glendale, O.; Jno. W._ Joyce, Goldfield, Mrs. E, L? Ferdon, Omak, W Alice C. I Adele Buele M cM. Conn. G, A. G., W. B. FE Edward James A. Lott, Brooklyn, N.Y. ’ Watrous, “East Hampton {enderson, Boston, Canfield, 'N. Y. City .. Hutchinson, Boston, Thompson, | Bellows of EB. McE Toms River, j Friends, Methuen, Clara S. Brady, In Memory of Ge vell, Hartford, Conn. Hering, Philadelphia +2... «Leland, Norfolk, Mass... . W. B. ‘Sterling, Henry: W. Banks, Jr.,"N. Mrs.” Jonathan ‘Bulkle: field, Conn. iiggles,” Brookl S. Hammond, Min: N. Knight, Woodward, W. Sandford, us ce Rider, oe ‘Galbraith Miller, “jr. waukee The Cornell “Widow, Inc., ithaca, I. M. F., Pittsburgh Florence $, Camero: “17 Battery Place,” RNG We sac Albert Lea, ea Tealy Plainfield, Cambridge Philadelphia N. Y. City $14,403.57 10.00 10.00 10.00 10.00 10.00 3.00 5.00 10.00 10.00 30.00 20.00 10.00 10.00 10.00 10.00 200.00 5.00 5.00 2.00 5.00 5.00 5.00 10.00 25.00 10.00 5.00 1.00 2.00 10.00 5.00 20.00 10.00 5.00 10.00 10.00 25.00 10.00 10.00 10.00 2.00 10.00 10,00 10,00 10.00 20.00 25.00 50.00 10.00 25.00 1.00 20.00 25.00 50.00 20.00 5.00 WHERE dhe Suramer's heat is exhausting, try this: Into a glass of cool water, stir a teaspoonful of Horsford’s Acid Hospi mate ens drink. Its ‘‘tart’’ delights e palate and quenches thirst, its PHOSPHATES, like those found in cereals, quiet the nerves and refresh the system. 'HORSFORD’S ACID PHOSPHATE feeds the body and tissues nourishment that is essential to health, in a form readily assim- ilable. At Druggists. Write for SPECIAL BOOKLET telling how & make delicious ruts drinks, ice, Ghoul the ‘nutritious PHOSPHATES, Sent free. Address, RUMFORD CHEMICAL WORKS PROVIDENCE, R. 5 et Devon, Pa. Newcomer, Y. L. Goodrich, H. West’ Point, Hanover, 5 Gerald & yparbara Morgan, Suffern, N. James — Wood: Norrison, in “Mateo, Cal. Gers, Paso,’ Tex. John R. Metcalf, Pa. ieb_C. Peirce, “In Memory of bet WIDE T rests lightly on the leg, avoiding pressure on veins and mus- cles. Fine for all who enjoy outdoor sports, walking, etc. Made in the orig- inal, exclusive Z.” style (patent- ed), also in adjust- =] E. Z. GARTER able style. Try | £.Z. SUSPENDERS both kinds and de- | Vide. and com: 4 fortable, $1 at cide which you | dealer's or direct. | prefer. — 25e to $1 everywhere. In sin gle-grip, the “E. Z. 2-Grip,” and the E. Z. Sport Garter. Made solely by The Thos. P. Taylor Co., Bridgeport, Conn., Orig- inators of the Wide-Web Idea. "TRADE MARK REG. U. S. PAT. OFF, tHe ORIGINAL wide GARTER comicbooks.com I 1 } } ewe tiie) a Gace ¢ R A 3