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Life, 1923-07-26 · page 3 of 42

Life — July 26, 1923 — page 3: what you’re looking at

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Life — July 26, 1923 — page 3: Life, 1923-07-26

What you’re looking at

This page contains two distinct sections: **Left Column:** A satirical essay titled "The Costly Club Sandwich" critiques the economics of club sandwiches. The author notes that despite sandwiches' historical reputation as cheap food, exclusive clubs charge premium prices for them. The essay humorously argues this reflects the club's need to justify membership costs through expensive food—essentially claiming members overpay for mediocre sandwiches as part of club prestige. The tone is light social satire about conspicuous consumption. **Right Side:** A large advertisement for the Franconia cruise ship's around-the-world voyage, promoted by American Express Travel Department. This occupies most of the page and is not satirical—it's straightforward advertising promoting luxury travel. The "Effishency" section contains brief humorous fishing tips, unrelated to the main content.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Costly Club Sandwich Wuen sandwiches were named after the earl of that name, it was not considered that anything par- ticularly handsome had been done for him. It wasn't half the compliment it would have been to have had a ferry- boat or an office building as a name- sake. Sandwiches were too cheap. I dare say you could get them for a penny in London, two cents here. But that was before the day of the club sandwich, The club sandwich is built on the cost-plus basis and it mounts up. It cost ney to get that toast founda- tion down, and the original estimate is about exhausted by the time they get that toothpick superstructure up. You may depend upon it that the club has had to make an assessment to lay that lettuce flooring, and as for that fine mayonnaise finish—well, you can’t expect the members of the club to stand for everything and so that had to be charged on the books to ex- tras. It is true that ham was bought some time ago when ham prices were down, but the club is anxious to re- tire its debt; hence the sandwich has to bear a stiff ham item. Then the chicken is expensive, and everybody kno. that the strongly organized san¢ h building trades have to be paid highly -for slicing it, They are skilled labor and they get a bonus for slicing it good and thin. Yes, the club has to pass on quite a few charges to every club sandwich for which it receives plans and specifications. That should explain without the aid of a balance sheet why club sand- wiches require such a large cash out- lay and why no Earl of Sandwich of who is invited to a picnic need feel like a piker. F.D. Effishency Feep angleworms dynamite. Feed fish the worms. Throw rocks at the fish. Results excellent. ee * Dive down to bottom. Tell bed-time story. Fish go to sleep. Grab fish without waking. ** * lie mirror on line. Fish see how they look and laugh themselves to death. Gather in baskets. *.* * Dash madly up to stream shouting, “Iam Bryan and drunk as a monkey ancestor.” Pick up stunned fish. -_* * Dig ditch, running stream through swamp. Fish catch rheumatism in damp swamp. Haul away in trucks. * * * Take family along. Feed family on crackers, Thirsty family drinks Stream dry, leaving fish. T..S. | | © Adventurin “Round the orld Make the Dream Come True RUISING ’Round the World is a Great Adventure—a thousand vacations in one. Even the anticipation of sucha Cruise is an absorbing Adventure. That is why you are urged to consider NOW—six months before sail- ing—the ’Round the World Cruise of the New Cunarder FRANCONIA, under the experienced tour management of the American Express Travel Department. This Cruise, in reality, will be one unbroken holiday—the most delightful, glorious days of a lifetime. So novel, so varied, so full of exotic charm that every day will remain with you always —not as a dream, but as a very real experience—a Great Adventure. ’ And it is so easy to make the dream come true. The cost, usually the first consideration, is little more than expenses at home for the same period. And as for the necessary time—just a little planning now, a little , saving on commonplace trifles perhaps—for this Great Adventure. Consider the coming Cruise of the FRANCONIA as a possibility for you. In the size and character of ship, in the extent and varied interests of the lands visited, in the luxury of travel on land and sea provided, in the experi- enced care and attention to details for your personal comfort and pleasure, in the companionship of cultivated people—this Cruise of the FRANCONIA is the supreme opportunity to see and know the world. Carefully planned shore excursions from all ports of call included in initial cost. Special inland trips optional. Itinerary includes—Havana, Panama Canal, San_Fran- cisco, Hilo, Honolulu, Japan (13 days—Yokohama, Kama- kura, Tokyo, Kobe, Kyoto, Nikko, Inland Sea, Miyajima), Shanghai, Hongkong, Manila, Batavia, Singapore, Ran- goon, Calcutta, Colombo, Bombay, Port Tewfik, Cairo, Naples, Monaco, Gibraltar—and home. The FRANCONIA party will be limited. Reservations should be made now. Write for full details—deck plans and illustrated book of the Cruise. Experienced travel representatives of the American Express will give you every assistance in perfecting your plans. Call, phone or write. American Express Travel Dept. 65 Broadway, New York Wherever you go always carry American Express Travelers Cheques. comicbooks.com