Life, 1923-07-26 · page 2 of 42
Life — July 26, 1923 — page 2: what you’re looking at
What you’re looking at
This is primarily a **cigarette advertisement** for Pall Mall Specials, not political satire. The illustrated scene shows a man and woman examining cigarettes in what appears to be a well-furnished home, with a piano visible in the background. The advertisement emphasizes luxury and affordability: Pall Mall cigarettes—described as "the world's most distinguished"—are now available in a smaller "Special" format at 20 cigarettes for 30 cents, undercutting the regular price. The copy targets both "the connoisseur's taste" and "the thrifty man's purse." The tagline "Try them tonight for your Luxury Hour" frames smoking as an aspirational leisure activity. This reflects 1920s advertising conventions normalizing cigarettes as sophisticated consumer goods for relaxation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
fatter J Cannes Dax La Roy. M F i We Ue IANER MONTRSOMERY FLARE J Here they are Sir ! the world’s most cigarettes—in a special new size—20 for 30¢ Sor your Luxury Hour Try them tonight -that easy chair hour after the day's toil, when every man feels entitled to taste lifes best.- - Soonyouwill smoke them exclusively Pait Matt Specials New size-plain ends only 20 for30¢ For the connoisseur’s taste— and the thrifty man’s purse —here’s the best cigarette news in many a day. Famous Pall Mall—the most distinguished cf all cigarettes —is now available in a special new size—20 for 3oc. At “a shilling in London— and a quarter here,” Pall Malls have always been the world’s best cigarette buy. But the makers of Pall Mall have evolved new economies in manufacture which leave the quality intact, while ma- terially cutting thecostto you. Hence, the new “PALL MALLSPECIAL”’—twenty genuine Pall Malls for 3oc— a triumph in volume pro- duction. A trimmer cigarette than the Pall Mall Regular—a little smaller in girth, but with plain ends only—and with the same exquisite blend of the choicest Turkish tobaccos that has always made Pall Mall incomparable. Try Pall Mall Specials to- night for your Luxury Hour. 20 for 30¢ WEST OF THE ROCKIES 20 for35¢ comicbooks.com distinguished