Life, 1923-07-19 · page 29 of 36
Life — July 19, 1923 — page 29: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Left side:** A sentimental poem titled "A Foundling in Fiesole" about finding an abandoned copy of *Life* magazine in the Italian town of Fiesole. The poet humorously reflects on how this lost magazine brought him comfort during travels—a self-referential joke celebrating the magazine itself. **Right side:** A Bell Telephone System advertisement claiming that telephone "repeaters" (signal amplification devices) are essential scientific innovations enabling long-distance calls. The advertisement features a diagram showing voice transmission between Pittsburgh, Harrisburg, and New York, illustrating how signal strength degrades and is restored. **The satire/context:** This represents early-20th-century corporate advertising in a satirical magazine—*Life* was selling advertising space while simultaneously poking fun at commercial culture. The juxtaposition of sentimental poetry about the magazine with corporate propaganda is itself somewhat ironic, though the Bell ad appears presented straightforwardly rather than as satire. The bottom contains unrelated ads for shaving cream and other products typical of period magazine pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Foundling in Fiesole (These lines were written to com- memorate the circumstance wherein a temporary exile found a weather- Stained copy of Lire near one of the gates of Fiesoie, which has dreamed its thousand years away on a hilltop, beyond Florence, in Italy.) Tue wind is ill, O proverb true! That brings no good to some of us. (Suppose an ill wind never blew, Whatever would become of us?) I found it, prone, hard by the Wall, It had a sad and hurted air; No one had heard its plaintive call, It was alone—deserted there. Left by the Fates to die upon The doorstep of antiquity— I pressed it close! O fie upon The sentimental side of me. Of home (sweet home) my thoughts were rife! Ill winds were kind to me that day When some poor fellow lost his Lire In far away Fiesole! Hoarding, I took a miser'’s glimpse— The moment made a lout of me! And tiny jokes turned into blimps That shook the laughter out of me O Little Getter of the Guff, Your lines were crisp and droll be- tween— (One thinks much better of the Stuff \Vhen lonely oceans roll between). I sat and nursed that Whimsy Child When later come to Florence town, Nor wotted that the night was wild And came the rain in torrents down. It shamed the atmospheric strife \nd bade the blues begone to stay— Saluto! you who lost your Lire In far away Fiesole! A Gibson girl did calm a rage "Gainst Fate, and made my spirits soar; While Robert Benchley’s drama page Drove me to wishing, o’er and o'er, Burning. smarting shaves ~how to relieve them USE Ingram's Therapeutic Shaving Cream—it does away with shaving irritation, prevents that stinging after effect. This cream has an exclusive medicinal property that soothes the sensitive skin—heals annoying little cuts— leaves your face smooth and cool. No need to use aJotion. Get ajar from your druggist today—s0c. Ifheis not supplied, send uss0c with his name and address. We will mail youa jar of Ingram’s Therapeutic Shaving Cream, and without charge full-sized tube of Ingram's Zodenta for the teeth. Ingrai > ‘ Therap Shere is Comfort hein In &very Jar yy | LGR gy AMERICAN 8) Without the telephone “‘re- peater,” the entire electrical power available on the earth would not be sufficient to make trans-continental speech com- mercially possible. The three thousand repeaters now in use on Bell System long distance lines have increased the talking range of every telephone by thousands of miles. By mak- ing possible the use of smaller gauge wires, repeaters have kept down the cost of equip- ment by millions of dollars. The repeater is only one out of scores of scientific develop- ments of equal or greater im- portance in the advancement of telephone service. Bell System progress has been a continual encounter with seemingly im-. possible barriers, and a con- tinual finding of new ways to Diagram showing how the coice currents weaken in the long distance transmission ‘and are restored by “repeaters.” overcome them. Each step in extending the range of speech has come only after years of study. Each important piece of telephone apparatus has had to be created for the need. Each working day this pioneering goes on. Nature is harnessed to a new duty and mechanical ingenuity improves the tools of service, as fast as science finds the way. Not only is the Bell System daily conducting research within its own nation-wide organiza- tion, but it is studying the dis- coveries of the whole world of science for their possible appli- cation to telephone service. Only by such eternal vigilance has the United States been given the best and cheapest telephone service in the world. “BELL SYSTEM” toward Better Service | Nee That he a Borgia’s ghost could be And juggle poison in his den So I a gorgeous roast could see Of something I had authored—then To be so very far away! E’en though his pen is on to me, That roast would come at close of day And be a benison to me. O Cherub of the Chuckles, toss’d By an ill wind, I'll ever pray God rest the soul whose Lire was lost In far away Fiesole! George V. Hoburt. - Dog Day Dilemmas WHETHER to send Junior to the prep school showing horseback riding in its magazine advertisement or the one showing a military parade. Whether to sign up for the apart- ment again and pay the increase or move somewhere else and pay it. Whether to try those water-wings in the drug store window or make a spectacle of oneself unassisted. Whether to lay in the winter’s coal at present prices or lie awake at night. McC. H. comicbooks.com Mastering Nature’s Forces TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED ‘COMPANIES One Policy, One System, Universal Service, and all directed