Life, 1923-07-19 · page 27 of 36
Life — July 19, 1923 — page 27: what you’re looking at
What you’re looking at
This is a **full-page automobile advertisement**, not political satire. It promotes the Franklin Sedan, priced at $2,850, emphasizing its "Powerful New Six Motor" and "Beautiful Body Design." The ad addresses a real commercial problem: extreme demand exceeding supply. The text notes that even with doubled production, the company struggles to meet customer demand. This was typical during the 1920s automotive boom, when cars were luxury goods and certain models became status symbols. The dramatic illustration—showing the car's shadow looming large—visually communicates the car's impressive presence and desirability. The mention of Franklin's "21st Sales Anniversary" in July suggests this ad ran during a promotional campaign. For modern readers: this reflects an era when owning a specific car model was genuinely difficult due to production constraints and high demand—a condition reversed in today's buyer's market.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Keeping pace with the demand for this new Sedan has been a difficult task ever since it was first shown—even with production more than doubled. y The Franklin Sedan gives people the finest ride they ever had. That, in short, is the story of its umequalled road ability and accounts for its great popularity. It is without a closed car rival in comfort, easy handling and making time. Powerful New Six Motor Beautiful Body Design Many Franklin owners are among those who have been unable to get this new car because of the over-demand. During July, Franklin’s 21st Sales Anniversary, dealers will make special effort to take care of their requirements. |THE FRANKLIN SEDAN $2850. comicbooks.com