Life, 1923-07-12 · page 6 of 40
Life — July 12, 1923 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a Republic Tires advertisement from Life magazine promoting their "Grande Cords" tires as "the world's finest." The illustration shows various vehicles (trucks, cars, and what appears to be a bus or transport vehicle) in an isometric view, demonstrating the range of automobiles that use Republic Tires. The ad emphasizes quality construction, superior materials, and reliable dealer service marked by an "Eagle Sign." The only potentially humorous element is the phrase "How Republic built" preceding the sales pitch—a light, promotional tone rather than satire. This appears to be a straightforward vintage advertisement highlighting tire manufacturing and distribution, with no political or social commentary intended.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
@ ~ Co : Flow Republic built THE WORLDS FINEST TIRES FOR YOUR CAR ‘The entice Republic. organiza- tion is. sincere in its belief that Republic Grande Cords are the finest tires in the world. ‘This be- lief has - ‘been. proved by ‘actual comparative tests. Nor is it strange that they should be superior to other'tires. Every .. Step: in. their construction is taken with this ideal in mind: Engineers of nation-wide reputation design ‘them,—the most skilled workmen build. them, — only the highest grade materials are used. The * silent non-skid Staggard Studs give the most perfect traction yet devel- “oped. Ebony black Prodium Pro- cessed Rubber brings long mileage. Moreover, the man who drives Grande Cords not only runs the world’s finest tires but he is assured expert and courteous tire service from the Certified Republic Dealer who supplies them. No dealer can handle Republic Tires unless he meets the rigid service require- ments of Republic. You can tell a certified Republic dealer by the Eagle Sign hanging on his doorway. Look for this _ REPuBLIC ‘TIRES With SILENT NON: “SKID STAGGARD STUDS comicbooks.com