Life, 1923-07-12 · page 5 of 40
Life — July 12, 1923 — page 5: what you’re looking at
What you’re looking at
This page contains two distinct sections: **Left side:** A poem titled "Robin Hood in Main Street" by Douglas Fairbanks (Academy of Music). The verse satirizes a modern film adaptation, punning on the Robin Hood legend while mocking its cinematic interpretation. References to "Little John" and the "Forest" suggest commentary on how Hollywood adapted classic stories. **Right side:** This is primarily a **Pepsodent toothpaste advertisement** disguised as educational content. It uses pseudo-scientific language about tooth film and tartar to promote their product, featuring a couple and endorsement from dental authorities. The "10-Day Tube Free" offer appears below. The page juxtaposes literary satire with commercial advertising—typical of Life magazine's format blending humor with marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Robin Hood in Main Street (Academy of Music: Douglas Fairbanks.) SPreep up, speed up! More speed, more speed!... \ knight now vaults upon his steed But sooth to say we scarce descry Whether ‘tis Robin or Sir Guy. . -Who has Ha, now he has him! . whom? ... He’s down! Who’s down? ... A room, Quick, quick! A moat, a throne, a stair, a cell, A wall, a forest—piled pell-mell— Mixed up with lances, arms and legs, Pork chops and pincers, casques and kegs; And through it all one head a-bob- bi Puck? Peter Pan . Robin! .. Why, no—it’s It is, it was. He’s gone again! And where he stood three score lie lai slain. Now, Little John! . it's Will... 1 say, who called the Forest still? . . Why, no— O ye who thumb the ancient pages, And seek to see the Middle Ages. . . Well, Doug, they say, is middle-aged, Yet scarce the Robin that I paged. ee These Movies move—we all agree. Alas, they move too quick for me! T. L. Mail Tue congestion of our postal ser- leads to the natural inquiry: y not abolish mail? \What does your mail amount to? Prospectuses, 20%; bills, 30%; as- sorted trash (wedding invitations, ads, complaints, bad news, etc.) , 40% ; love letters, % of 1%; magazines (which you could get anyhow at your favorite news stands and would ap- Preciate more, having to get), 8%; letters from your friends (you are a bad correspondent yourself), 1%; checks, % of 1%. The postal service must go. The high-paid postmasters and the under- paid mailman—alas—must go. I was expecting a check this morning. My half of one per cent. That’s why I’m writing this: It didn’t come. EB. J._K. Prettier Teeth If you fight the film While you leave teeth coated witha dingy film, their luster cannot show. Look about you. Note how many teeth now glisten. And mark what they add to good looks. The reason lies largely in a new method of teeth cleaning. Millions now use it daily. Accept this ten-day test we offer, and learn what it does for you. Why teeth lose beauty A viscous film clings to the teeth, enters crevices and stays. The tooth brush alone does not end it. No ordi- nary tooth paste effectively combats it. So much film re- methods by many careful tests. Then a new type tooth paste was created, based on modern research. In that were embodied these two film com- batants for daily application. That tooth paste is called Pepso- dent. Leading dentists the world over now advise it. Careful people of some 50 nations are employing it today. Multiplies two agents Pepsodent does two other things which research proved essential. It multiplies the alkalinity of the saliva. That is there to neutralize mouth acids, the cause of mains. Food stains, etc., discolor it, then it forms dingy coats. Tartar _is based on film. Those cloudy en coats hide the teeth’s Pepsodent curdies Berens tt withe Avoid Harmful Grit ut harmful scouring. ishing agent is far softer than r use a film combatant which contains harsh grit. tooth decay. It multi- plies the starch diges- tant in the saliva. That is there to di- gest starch deposits which may otherwise the film and re- luster. Film also holds food substance which ferments and forms acid. It holds the acid in con- tact with the teeth to cause decay. That’s why so few escaped tooth troubles. Germs breed by millions in film. They, with tartar, are the chief cause of pyorrhea. And that became alarm- ingly common. Better methods now Dental science studied long to cor- rect this situation. It found two film combatants. One of them acts to curdle film, one to remove it, and without any harmful scouring. Able authorities proved these Pepsadéent The New-Day Dentifrice A scientific film combatant, which whiteris, cleans and protects the teeth without the use of harmful grit. Now advised by leading den- tists the world over. ferment and form acids. Thus every use gives manifold power to these great natural tooth- protecting agents. This test amazes This 10-day test of Pepsodent amazes and delights. The results are quick and conspicuous. Send the coupon for it. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth whiten as the film-coats disappear. Watch the other good effects, In one week you will realize what this new method means. You will see results which old ways never bring. Cut out the coupon now. 10-Day Tube Free ™” THE PEPSODENT COMPANY, Dept. 152, 1104 S. Wabash Ave., ‘Chicago, Ill. Mail 10-day tube of Pepsodent to ONLY ONE TUBE TO A FAMILY comicbooks.com