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Life, 1923-07-12 · page 38 of 40

Life — July 12, 1923 — page 38: what you’re looking at

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Life — July 12, 1923 — page 38: Life, 1923-07-12

What you’re looking at

This page is primarily **advertising and lifestyle content** rather than political satire. The main advertisement promotes the **"Port Elco" motor boat exhibit**—a luxury motorboat showroom at 247 Park Avenue in Manhattan. It's pitched as convenient shopping for the wealthy, comparing boat selection to choosing a car. The humor piece titled **"Can't Fool Us"** satirizes spiritualist fraud detection. A ghost attempting to return to Earth is arrested by a "Society for the Detection of Psychic Frauds" agent who demands it perform typical séance tricks (chord-playing on phosphorescent mandolins, ectoplasm production, slate writing). The spirit's inability to meet these absurd requirements results in it being labeled a fraud in *Scientific American*—the joke being that even genuine supernatural phenomena can't satisfy skeptical investigators' arbitrary standards. **"Mrs. Pep's Diary"** is a serialized humor column about mundane upper-class social life and anxieties. The page reflects 1920s concerns: spiritualism's popularity, consumer goods marketing to the affluent, and domestic social comedy.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“Port Elco”’--the Elco Show Room—247 Park Avenue For Your Convenience “PORT ELCO” Motor Boat Exhibit aay . Pas permanent exhibit of Elco Standardized Motor Boats has been especially built to show you your boat just as it will look when you receive it. It is located in the heart of the hotel and shop- ping district—you can now select your boat as eas- ily as you choose your car. You are cordially invited to call and permit us to show you how Elco Standardized Construction en- ables us to offer comfortable, seaworthy boats at extremely moderate prices. await your inspection: 30-foot Veedette 40-foot Cruiser The following boats 34-foot Cruisette 45-feot Cruiser 56-foot Twin Screw Deck House Cruiser In the meantime, we shall consider it a privilege to send you the Elco Catalogue, with detailed specifications. “Port Eleo” Motor Boat Exhibit Division of Sales, 247 Park Ave., at 46th St., New York. Works, Bayonne, N. J. Can’t Fool Us THERE was a certain spirit which, having become a trifle lonely, de- cided it would like to return to earth for a short visit. Although its be- havior was quiet and unostentatious, the spirit was presently halted by a person who said: “You are under arrest. I am an agent of the Society for the Detection of Psychic Frauds. Before you can proceed farther you must prove your authenticity. Can you play chords on a phosphorescent mandolin, or manipulate the tambourine?” “Alas,” said the spirit, “I have had no musical training.” “Can you do slate writing under rigid test conditions ?” “Only in Hebrew characters,” said the spirit. “Have you any ectoplasm with you?” “I never heard of it.” “Then you are obviously a fraud. I will take you before the test com- mittee.” But the spirit, with the ghost of a tear in its eye, had returned to its cozy quarters overlooking the Styx. It was denounced, in the next number of the Scientific American, as the most transparent fake of the year. S.K. MeN take vacations; women seize them. CAREY PRINTING CORPORATION New York City-Bethlehem-Philadelphia_ Mrs. Pep’s Diary (Continued from page 9) stilted and one-sided conversation which prevailed with the stew- ards who showed us about, being at some pains to utter the few plati- tudes possible, such as, This is a nice large room, and Oh, an open fire- place!...Luncheon at Marge’s, and Kate Mitchell dropped in, and while we sat in dejection over the failure to get a bridge fourth, a woman sent by the agents came to look at Marge’s place, which is for lease, and foras- much as her manner and apparel be- spoke her well, we did ask her if by the grace of God she happened to play auction and had naught better to do, so she stopped with us for sev- eral rubbers, all very merry. And she did invite us to her house next week for luncheon, and I mean to go, al- beit Sam says that he expects, from my ingenuousness in regard to strang- ers, to be called to the morgue any day to identify me. July A long-distance call from 7th Sam, and I a-twitter be- cause I could think of naught to say to him save that I loved him, a point on which he interrogated me, and that it was warm here. Which seemed scarce worthy of the toll charges. . . .All day at letters and ac- counts, and I thank God I can dis- charge my indebtedness, having kept out of shops throughout June. . . .At cards all the evening, with Amy as partner, and as she recognizes maught but her local conyentions, a game with her is somewhat like riding on a roller coaster. Obliged to pay her losings, too, as she considers it un- godly to play for money. Baird Leonard. Do Your Feet Ache at Night? Ease the Pain—Massage with Cooling, Soothing ‘Inentholalum Write for free sample Mentholatum Co,, Buffalo, N.Y., Wichita, Kans. WILL READ THIS COPY OF LIFE? FOR g MEN OF BRAINS IGARS “MADE AT KEY WEST— comicbooks.com