Life, 1923-07-12 · page 37 of 40
Life — July 12, 1923 — page 37: what you’re looking at
What you’re looking at
This page is primarily a full-page advertisement for the American Express Travel Department, promoting a world cruise aboard the Cunard liner *Franconia*. The ad uses aspirational language, positioning world travel as a universal dream made practical through American Express's services. It emphasizes luxury, safety, and comprehensive planning—appealing to wealthy early-20th-century Americans. The decorative header illustration depicts an exotic port scene with an elephant and Eastern architecture, reinforcing the adventure and romance of distant travel. The bottom illustration shows colonial-style figures (possibly suggesting the "exotic other"), contrasting with modern traveler comfort. The left column lists subscription names and amounts, indicating this is a *Life* magazine donor/subscription page. The total ($10,714.48) suggests readers were solicited to fund the publication. There is no political satire here—this is straightforward travel marketing in a magazine known for humor elsewhere.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
L. C., Englewood, N, J. Water Powers, Spri Ma: “i Roberts, Chicago. Mansell, Cincinnati . M Middletown, Sadie Brash, Biltmore, N. E. Pe Kalamazoo, Pittsburgh _. Smith, Jr. tle, ttle, Wash attle, Wash. by, Detroit Fenwick, San Francisco ‘Los Angeles Henry E.. Cook, Evansville, Ind. . Edw. S. Culderwood, Boston, Mass. G. H. Thomas, East Glou- Petersham,’ Mass... "Williamson, Greenville, Jin, Wl Mh & BBY, 5 Pointe, Mich. e el] Purcell, Alene, ‘Brooks, Salem, Holmes, Philadelphia ait, Brookline, Mass. A vis, N. Y. City os Helen Orford, Schenectady, N.Y. 5 A. Ba Bolton, Mass. Waterto Brawn Newton, Mas Bradley,’ Derby, Hardy Paton, Detroit .. Chester Warner, Sunderland, Ma: \\‘Smith, Jr., Kings Mountain, well, ion” from Newton, Mass. s. Edward Ried, Lumberton, oy an Blair, G rgaret Stroud irs. Frank’ Thacher, Edge- et Park, N. J. L. Brown, Pasadena, F, Dewey, Bensonhw s. LH. Treadway, ‘Cleveland * "Moulton, Birmingham, Al M Lows I fi Wagner, E! W. G, Puddefoot, Boston, Mass. -. Catharine Bartow, Quincy, Mass. ik W. Bickley, Mexico, Mo. h.” Phoenixville, Pa. W. Ford, Oneonta, N. Y. & David Hoster, Columbus, abeth S. Si S. Taylor, Danville, Va. Mrs William Kammer, Philadelphia M. B., Helen T.’ Baker, Milton, “Mass. Walter Gotham, Elizabeth, N. Mr. & Mrs, Leonard R’ Bissell, Buffalo, N. Y. Claude Meeker, Columbus, O. Mrs. M, G, Vilas, Cleveland S.A. Brown, Kent, O. Wm. O. Morse, Forest Knoll, Cal. Anonymous, Somers, N. Y. .- A. P. Fairfield, Hanover, N. Ja H. Cornell, He 10.00 5.00 5.00 5.00 2.00 10.00 10.00 50.00 2.00 10.00 1.00 10.00 10.00 10.00 10.00 5.00 20.00 10.00 $10,714.48 Cruising "Round the World Make the Dream Come True OING Around the World is more or less of a dream to most people. Everybody has it. Everybody expects it to come true some day. But the idea is so full of the unknown, so imaginary, so adventurous, so wonderful, that to most people it remains a dream. Under the experienced management of the American Express Travel Department a cruise around the world is a very practical possibility—easily arranged, easily financed. It is the most real, the most stimulating, the most luxurious experience of a lifetime. It is so easy to make the dream come true. Consider the coming Cruise of the Cunarder FRAN- CONIA. Built especially for long distance cruising, and just launched, the FRANCONIA is the last word in modern ship construction. Safe and speedy—a float- ing palace of luxurious recreation—a fine and com- fortable club with every convenience and refinement suggested by 80 years of Cunard experience—and with perfect management and ship discipline at sea. Under charter of the American Express Travel Department, the FRANCONIA sails from New York November 15th—returning March 27th. 30,000 wonder miles leisurely covered in 133 never- to-be-forgotten days. Carefully planned shore excursions from all ports of call included in initial cost. Special inland trips optional. Itinerary includes— Havana, Panama Canal, Sen Francisco, Hilo, Honolulu, Japan (13 days— Yokohama, Kamakura, Tokyo, Kobe, Kyoto, Nikko, Inland Sea, Miyajima), Shanghai, Hongkong, Manila, Batavia, Singapore, Rangoon, Calcutta, Colombo, Bombay, Port Tewfik, Cairo, Naples, Monaco, Gibraltar —and home. The Franconia Party will be limited. Reservations should be made now. Make the Dream come true. Write for full details—deck plans and illustrated book of the Cruise. Experienced travel represen- tatives of the American Express will give you every assistance in perfecting your plans. Call, phone or write. American Express Travel Dept. 65 Broadway, New York Wherever you go always carry American Express Travelers Cheques comicbooks.com