Life, 1923-07-12 · page 35 of 40
Life — July 12, 1923 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising and entertainment reviews**, not political satire. The left column contains **film reviews** of silent movies from major studios (Paramount, Warner, Metro, etc.), assessing recent releases with brief critical commentary—most dismissive. Notable is the review of "Main Street," adapting Sinclair Lewis's famous novel about small-town American life, criticized as a "poor reproduction of the book." The poem "The Wrong Turning" appears to be **romantic/philosophical verse** about evolutionary separation—one figure becoming "an anthropoid," the other "a tree"—suggesting divergent life paths from a shared origin. **The dominant content is a Ward's Orange-Crush advertisement** featuring a large bottle illustration and testimonial copy emphasizing the drink's refreshment at outdoor events. The "Krinkly Bottle" serves as a brand identifier. This occupies roughly half the page, typical for Life's revenue model blending editorial and advertising. No political cartoons or satire are present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(The regular Silent Drama depart- ment will be found on page 28) The Shriek of Araby. First Na- tional—Five reels of labored bur- lesque with Ben Turpin dressed as a Sheik. Only 38. Paramount—A quiet little comedy about a widow who finds romance at 38—admirably di- rected by William de Mille. Main Street. Warner—The movie version of Sinclair Lewis’s famous novel. It is a fairly good picture, but a poor reproduction of the book. A Man of Action. First National— glas MacLean in a weird contrap- of unmystifying mystery and un- comic comedy. Trailing African Wild Animals. Metro—The best picture of wild life in Africa that has come out thus far. The pictorial effect is considerably heightened by the presence of Mrs. Martin Johnson in almost every scene. Garrison’s Finish. United Artists— Jack Pickford in a race-track melo- drama that was written with a worn- out rubber stamp. The Girl of the Golden West. First’ National—An_ old-time thriller of the stage made into an old-time thriller of the screen. The White Rose. United Artists— W. Griffith plays upon the harp f human emotions and provokes his arers to tears—even though many his notes are decidedly sour. Sixty Cents an Hour. Paramount —A feeble comedy of life behind a soda fountain, with Walter Hiers do- ing what he can to excite a little laughter. The Girl I Loved. United Artists —Charles Ray in a sad, beautiful picture about a Hoosier boy who is crossed in love. Fog Bound. Paramount—Dorothy Dalton in aj melodrama of the Florida Everglades. For Review Next Week—“Peter the Great.” The Wrong Turning ‘Tis vain to ask what turn decoyed, What road of destiny, When I became an anthropoid And you became a tree. You learned, communing with the skies, While earthfully I went, Your lovely self-sufficiencies, Your manifold content. The first amoeba squirms to-day Within my spirit’s cyst, While you have shown the heavenly way To many a Quietist. We played, some memory yet affirms, Beneath a primal sun, Two little friendly schoolboy. germs— And you the clever one... . BR. * LIFE Tastes better out of the “Krinkly Bottle” The Main Attraction—for Thirst When you have seen the side show, when you’ve walked and walked and the sun beats down and the dust gets into your throat—then for the Big Show, Ward’s Orange-Crush. « Say, doesn’t it just hit the spot? A sip—it’s good; a swallow—it’s better. That is the way it works. You like it at first taste. o> A “Krinkly Bottle’—that’s the badge of authority that tells you it’s genuine Ward’s “Crush,” Orange, Lemon, or Lime flavors. Sold by the bottle, glass, or case, and at soda fountains. z ze ORANGE-CRUSH COMPANY, Chicago, U. S. A. 47 Gt. Tower Street, London, E. C. 3 Orange-Crush Co., Ward's 1a Try Ward's LEMON-CRUSH LIME-CRUSH The two delicious com- panion drinks of Orange-Crush —also delightful, Crush- flavored Ice Cream, Ices ‘and Sherbets. Ask any retail ice-cream dealer for them. Ltd., Winnipeg, Manitoba, Canada CONSTITUENTS Ward's “Crushes” owe their distinctive and de- lightful flavors to the nat- ural fruit oils of oranges, Temons_ and limes. To these have been added pure cane sugar, citrus fruit juices, U. S. certi- fied food color, fruit acid and carbonated water. (28) comicbooks.com