Life, 1923-07-12 · page 33 of 40
Life — July 12, 1923 — page 33: what you’re looking at
What you’re looking at
This is **advertising content**, not satire or political commentary. The page features a Fisher Body Corporation advertisement for automobile bodies. The image shows a formal scene—apparently a wedding or elegant social occasion—with a man and woman in formal dress. The photograph illustrates luxury and sophistication, positioning Fisher car bodies as high-end products worthy of refined taste. The text argues that only a major institution like Fisher, with extensive manufacturing capabilities and skilled workers, can produce the variety and quality of car bodies needed across different vehicle types. The slogan "Body by Fisher" is presented as a mark of artistry and durability. This represents typical early automotive advertising strategy: associating mass-produced car bodies with elegance, craftsmanship, and social status to appeal to consumers' aspirations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
q Only as great an institution, with the same artists, the same manufactur- ing abilities, and the same thousands of skilled workers, could fabricate the wide variety of motor car bodies produced by Fisher. Thus, only Fisher can build into each and every type the artistry, the durability, the beauty which entitle it to carry the symbol—Body by Fisher. FISHER BODY CORPORATION, DETROIT CLEVELAND WALKERVILLE. ONT. ST. LOUIS comicbooks.com