Life, 1923-07-05 · page 35 of 40
Life — July 5, 1923 — page 35: what you’re looking at
What you’re looking at
This page is primarily a **charitable donation listing** (left column) paired with a **tire company advertisement** (right side). The advertisement features a large photograph of a Goodrich Silvertown Cord tire with the tagline **"Best in the Long Run."** The copy emphasizes that Goodrich eliminates guesswork in tire purchasing because Silvertown maintains consistent quality across all sizes and grades—the company name appears on only one tire quality level, signaling premium standards. The ad positions Goodrich dealers as trustworthy, "forward-looking merchants" ready to serve customers. This was typical early-20th-century marketing: establishing brand reliability and dealer integrity to justify premium pricing during an era when automobile tire quality varied considerably. The donation list appears unrelated—listing contributors to Life magazine's charitable cause, with amounts ranging from $1 to $100.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mrs. Geo. Gordon Battle, N. Y. City Mrs. Ma ey E Pa, Mrs. S. Me 0 Hamersle James O. Moore, L om the pupil From the Mie ‘Miami Miami, Fla. M., Springfield, Curran, t ng field, , fie ag i Meclure. ds Rudolph Zinsser, N. Y. City orth, Vicks iss. 10.00 H, aera, New Pres- 5.00 50.00 10.00 5.00 25.00 10.00 1.00 10.00 10.00 5.00 25.00 10.00 5.00 25.00 . 10.00 raha, Brownsville, Pa, .. 10.00 / Kohler, Waverley ss. 10,00 / IN ” Pauline S. Osterhous, Det - 10,00 fai ‘T HE LONG RUN Felix A. Ladwig, Milwaukee .... 5.00 5 7 ae edith S. Healy, Worland, Wyo 10.00 5.00 50.00 20.00 Goodrich takes the “Guess” out of TIRE buying. When you ante buy Goodrich Silvertown Cord tires you eliminate guess work, 10.00 because there is only one Silvertown. It is always the same—the 10.00 highest quality in material and workmanship, and you can get it 10.00 + 5.00 in all sizes. The Goodrich name appears on only one grade of Cave W, Harty Port 2 10.00 T PPS y ge Ethel 2 Callough, C is... 5.00 cord tires and that is the Silvertown. We value our name too nony tious, City. » 1.00 . . . . soe In Memory’ of Y. & J. . 5. 10.00 highly to put it on a tire that might fall short of delivering the Fr. schy, Bellingham, Wash, 20.00 : : 5 F . Mrs. J. M. Chiles, Lo le, Ind. 10.00 highest standard of tire service. Your Goodrich dealer is selected, Lauritzen, Fergus Falls, 5, . “ 10.00 because he is a forward-looking merchant upon whom you can 10.00 rely. He is ready for you with a full line of Silvertowns. 1.00 50.00 ‘Ament, Forest Glen, Md. THE B. F. GOODRICH RUBBER COMPANY Martin, Lancaster, Pa. af ESTABLISHED 1870 Lexington, M E Pe ercy | d . # . Wes Men Charice eee In Canada—The B. F. Goodrich Rubber Company, Ltd. ‘amento, nish § Webster, ‘Salem, Ore. . In meniory of my husband, Fran Maker’. or re LL Toronto + Montreal » Winnipeg J. eal Mr. & Mrs, Homer H. isbn, kosh, ars . Calkins, Berkeley, Cai,’ 1. 10. \ . “Sydney”. 2 10, ‘ James P. Byrne, N. ¥. City > 10 . Roger Deering, Chicago 2s. Geo. W. Clyde, N. ¥. City ciciii) 20) _ John Hinkel, Berkeley, Cal. The Pantlind Grandchildren, Grand Rapids, Mich, Lenora Hanna Cox, N. ¥. City’ 1. 10, , ; D. E. French, Auburn, N. Y. i Brunn & Company, Buffalo, N. Y. i . “A Friend,” Duluth, Minn, George B. Clothier, Wynnewood, cs Hote Wat, oe : SOLD BY GOODRICH DEALERS THE| WORLD (OVER Starling W. Childs, N. ¥. City |. $8,823.48 comicbooks.com