Life, 1923-07-05 · page 34 of 40
Life — July 5, 1923 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising and fund-raising**, not political satire. The left side promotes **American Stationery** products—high-quality bond paper note sets at economical prices, with a mail-order coupon. The right side features **two distinct elements**: 1. **Life's Fresh Air Fund** listing—a charitable appeal documenting donations to send poor city children to the countryside for two weeks. This was Life's actual ongoing philanthropic initiative spanning thirty-six years. 2. **Edgeworth Tobacco Advertisement**—disguised as editorial content. A customer testimonial from "W. E. Bromley" (Fort Worth, Indiana) describes finding his preferred Edgeworth tobacco everywhere—from Valparaiso, South America to remote northern locations. The ad concludes with product images and ordering information for Larus & Brother Company. The tobacco ad's framing as a personal letter lends credibility while promoting brand loyalty and wide availability—a common early 20th-century advertising technique blending editorial voice with commercial messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE Lire’s Fresh Air Fund Lire’s Fresh Arr Funp has been in operation for the past thirty-six years. In that time it has expended $221,827.60 and has given a fortnight in ‘the ‘country to 44,325 poor city “Pharen Contributions, which are acknowledged in Lire about three weeks after their receipt, should be made payable to Lire’s Fresu Air Funp, and sent to 598 Madison Ave., New York City. He found it in Valparaiso $6,761.31 10.00 Previously acknowledged C. W. Van Law, Scarsdale, N. S._P. Williams, Jr., Waterbury, Conn. . 10.00 Barbara Whitehead, Medford, Mass. 10.00 Wm, E. Sloan, Rochester, N. Y. 10.00 Primary, Dept. of St, Paul's Sunday School, Englewood, N. Class 5B, of St. Paul's Sunday School, Englewood, N. J. 2.81 S. V. Pers, Boston,’ Mass. 20.00 “Students in Mr.’ Fisher's Bible Class” at Asheville School. 2.50 Mary & Brother, Detroit. 10.00 Memory Baby ‘Ela, Detroit 10.00 Mary Katharine Rake, Reading, Pa. 10.00 Mrs. E. A. Nesler, Cape Porpoise, CNerOUus ie, 10.00 Virginia & Joan Pack, Cleveland 25.00 aa Lou Price Mrg. fames Hf. Jourdan, noe eon Then he headed north and found it up near the 16.61 ‘jumping-off place”’ No matter what part of the world you may find yourself in, few things make you feel more at home than to walk into a store and discover your favorite smoking tobacco for sale. With your favorite tobacco in your fa- vorite pipe, life is worth living in almost any corner of the globe. This thought was inspired by the follow. ing letter from Mr. Bromley, an Edgeworth smoker from Fort Worth, Ind.: AMERICAN TATIONERY A Mrs. A. H. Culbreth, Dover, Del. 20.00 Mrs. Charles William Funk, Airy, Pa. 10.00 R. W. Mersereau, Portland, Ore. 10.00 L. Grace Jones, Charlotte, N. C. 10.00 Miss M. E. East, Greenville, S.C. 10.00 pounds of high grade bond i Friend, San pitenio, Tex: 10-00 paper (number one rag E. W. y. Ci 10.00 stock) it is quite natural : i pag 5.00 that so many people should 20.00 ask us outright, “How do 10.00 you do it?” The value is joa extraordinary. GQ In fact , American Stationery meets 10.00 the need of a first-class household note paper so well that it is widely used Considering that our “Regular Package” con- tains approximately two Eatus i Brother Co. Gentlemen: In some of your advertisements from time to time I_have noticed letters from different users of Edgeworth Smoking Tobacco and I wondered if anyone ever had a more varied experience than I have had. When in Valparaisc, South America. 1 could get it; and when I was as far north as a, man. could well go without going to the ‘jumping-off place,” I could get Edgeworth Ready-Rubbed. I have an old briar that I have had for ten years and it never had a crumb of any but Edgeworth in, it. If that isn’t going some, Y. Robinson, Norfoli, Hill, Anderson, Ind.’ Net Harriet L. Stevens, Newport, 10.10 10.00 10.00 10.00 10.00 homes. Q Order a trial N 5.00 package for your home; we Bobs: ated: Pittsburgh 1.00 know you will delight in C. W. Goodale, Butte, Mont. 25.00 Martin, F vorth, Kan. SS Wetmore, Warren, Pa. ... Mrs. Ella L. Wetmore, Warren, Pa. a Marion F. Hunkins, Westerly, “you tell me.” for informal correspond- ence in the country’s better Yours truly, (Signed) W. E. Bromley If Mr. Bromley makes frequent skips from continent to continent, his record of keeping all tobacco but Edgeworth out of his briar is indeed noteworthy. jomas Roche, Eugene, Ore. . 1.00 Miss Mary Li co Murray, Gur 2OO Sheets ano PRINTED WITH ANY Re AND ADDRESS den City, This comprises our “Regu- lar Package” which is made up as follows and mailed postpaid. PAPER: National Bank Bond — clear, white, fine textured; exquisite writing surface. SIZE: Sheet 6x7; envelopes to match. INK: Name and address, printed as shown in illustra- tion, in rich, dark blue ink. For orders west of Denver and outside United States, add 10%. Always remit with order. With exceptional facilities and large re fillall orders with amax- inj 7e have no agents or braoeh plants. All American Sta tionery i sold by mail from Pera, Indiana, where we as originators ‘of note paper have tucrenefuly manutackaed it for eight years. The American Stationery Co. 729 Park Avenue, Peru, Indiana its use. Piek, Buffalo, N. Y. . 10.00 --CO U PO N-------- THE AMERICAN STATIONERY CO. 729 PARK AVENUE, PERU, INDIANA Gentlemen: Herewith is $1.00 for 200 sheets and 100 envelopes of American be printed as ‘Stationery to slip. (Note: To a errors, Glin copy pial.) MONEY READILY REFUNDED IF YOU NOT WHOLLY SATISFIED Miss Ethel DuBois, Babetta & Chapman. WUtassy, ion darhurst, N.Y. Mrs. S. Tenn. G. P. Extrom, Madison, Wis. George Hilton, Oshkosh, W: Saxon B. Gavitt, Lyons, Mrs. Wm. A, Hanway, N. y. City W.. ee Sutherland, Laurinburg, Duggan, Knoxville, Jul R, Foster, Cincinnati: James E. Kepperley, Ae Hattie Strong, St irs, V Mrs. John A. Mathews, White Plains, N. Y. Mrs. Pack P. Warren, Emporia, Xan... In memory. of Ruth, Kenelin pad Alice, Duluth, Minn. C. Macalester, Wytheville, Va. Mrs. Willard Saulsbury cWalsing: ton, Del. Fred G. Fer: Pittsfield, “Ma In Memory Lieut. mine Pickens ‘ulbert .. Gordon Gordon, N. ‘2 City Prof. H. M. Paul, Washington, D. Gs. In memory of “In memory of F. L. Mrs. C, B. Henry, Lincoln, Kathryn Rohnert, Detroit . Carpenter N. Harry H. Cooke, Phitadeiph A. A. Risley, Alpine, N. Theodore F. ‘Tracy, San Francisco Mrs. Laura L, Sabin, San Fran- cisco... 5 Mrs. Dwight B. Heard, Ariz 100.00 2.00 HGH GRAD spay But as a rule Edge- worth smokers, wher- ever they are, generally manage to find a way to get Edgeworth, for they don’t feel as if they are really smoking unless the tobacco comes from a_ little blue can. If you are not an Edgeworth ] smoker, send your name and address to Larus & Broth- er Company, 63 South 21st Street, Richmond, Va. You will receive almost immediate- ly free samples of both Edgeworth Plug Slice and Ready- Rubbed. Then you can judge for yourself what you think about this tobacco that so many smokers claim gives complete pipe- satisfaction. If you will include the name and address of your regular tobacco dealer, your cour- tesy will be appreciated. To Retail Tobacco Merchants: If your jobber cannot supply you with Edgeworth, Larus & Brother Company will gladly send you prepaid by parcel post a one- or two- dozen carton of any size of Edgeworth Plug Slice or Ready-Rubbed for the same price you would pay the jobber. comicbooks.com