Life, 1923-07-05 · page 3 of 40
Life — July 5, 1923 — page 3: what you’re looking at
What you’re looking at
This is **not satire or political commentary** — it's a straightforward advertisement for Mason Cords tires, published in *Life* magazine during the early automotive era. The ad uses three lifestyle vignettes to appeal to active, youthful consumers: a man diving into water, a woman in a swimming suit, and a vintage automobile ascending an incline. These images emphasize vitality, modernity, and adventure — qualities associated with the product. The text promotes Mason Cords as reliable tires for "those whose keen appreciation is as unfailing as youth," positioning quality tires as markers of sound judgment and good taste. The "Branches in Principal Cities" notation indicates the Mason Tire Company's widespread distribution from their Kent, Ohio headquarters. This represents typical early-20th-century automobile advertising strategy: linking consumer products to aspirational lifestyles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HOSE, whose keen appreciation is as unfailing as youth, find in Mason Cords that rare dependability of the thoroughbred. More and more the con- viction grows that for true value these proficient tires are the sensible buy. And so one sees them in ever in- - creasing numbers on the finest cars in the land. Branches in Principal Cities THE MASON TSO LS46 COMPANY, KENT, OHIO comicbooks.com