Life, 1923-07-05 · page 2 of 40
Life — July 5, 1923 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political content**. It's a Michelin tire company advertisement from Life magazine (dated July 9, 1923). The ad promotes Michelin's market position through four sections: "Extra Years of Experience," "Specialization," "Leadership," and "Culminating in Michelin Cords." The text emphasizes Michelin's history as "the oldest tire manufacturer" and claims various tire innovations. The only visual element besides text is **the Michelin Man** (Bibendum)—the company's mascot—depicted as a rotund figure made of tire treads, shown at bottom left next to a large tire. The small figures beside the tire appear to be the Michelin Man in different poses, a recurring feature of the brand's advertising imagery. This is straightforward commercial marketing, not editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
E Entered as Second Class Matter June 8, 1883, y comput at 308 Studion Ave New York, 8 N.Y.. under the act of March Ea 879. ‘Pakted In'Bethtehems Pa. Nor ee Cuan. ir Dana Gr ‘Annual Subgeeintion, ive, Dollars red. as Second, Class, Matier at the Post Oftce at Detiichem, Pa: Le k Vol. 82. . President Entered as Second Class Matter at the Post Office Department, Canada, Copyright, 1923, LIFE, in the United States, England and the British Possessions Extra Years of Experience— The oldest tire manufacturer is Michelin. When youconsider that years are required to show how valuable any development in tires actually is at all seasons, in all climates, and in the service of all kinds of drivers, you appreciate tne importance of Michelin’s extra years of experience. Specialization— Most of the great advances in science and production have been due to men de- voting their lives to a single purpose. It remained for Michelin to become the world’s great pneumatic tire specialist, concentrating on just one thing—to make the world’s best pneumatic tire equipment. Leadership— Michelin not only introduced the world’s first pneumatic automobile tire, but also the first ring-shaped tube, the first success- ful non-skid, the first demountable rim, the first steel disc wheel, and numerous other developments in tires and tire equipment. Michelin Leadership in the tire world has become traditional. Culminating in Michelin Cords Michelin Cords, today, are, we believe, the best tires ever built. They are made in only one quality, the best — but in two sizes: Michelin Oversize Cords for heavy cars or those using undersized tires. Michelin Regular Size Cords for light cars, giving at least 30% more miles than the best fabric tire though selling at fabric prices. MICHELIN TIRE COMPANY, MILLTOWN, NEW JERSEY Thayer comicbooks.com