Life, 1923-06-14 · page 5 of 44
Life — June 14, 1923 — page 5: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for American Radiator Company**, not political satire. The cartoon by Carl Heck illustrates an old folk saying about chimney dampers: "They pushed the damper in and they pulled the damper out but the smoke went up the chimney just the same." The ad's headline "No longer true!" uses this dated saying to argue that modern heating science has progressed beyond such ineffective methods. The company established the Institute of Thermal Research—described as "the largest laboratories in the world devoted exclusively to problems of better warmth"—to develop scientifically-tested boilers and radiators. The institute building is shown to emphasize technological credibility. This is essentially a corporate image-building advertisement claiming scientific superiority over outdated heating methods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
From a Drawing by CARL HECK © ARCO 1923 No longer true! THe PROGRESS of heating science up to the time when the American Radiator Company was formed is pretty well sum- marized by this old song reprint- ed above. Homes were either too hot or too cold; and no matter what you did tothe damper the smoke went up the chimney, carrying most of the heat along. One of the first steps taken by the American Radiator Company was the establishment of a depart- ment for determining definite per- formance standards for its boilers and radiators. That department developed into the Institute of Thermal Research, the largest lab- oratories in the world devoted exclusively to problems of better warmth, Here materials are tested andevery new type of boiler and radiator must prove in advance precisely what it can do, Architects have long been familiar with the service of the Institute of Thermal Research. It is one large reason why they so often write “AMERICAN Radiators” and “IDEAL Boilers” into their speci- fications. Dealing as they do with life’s most sacred investment, they like to insist upon materials from which scientific tests have elim- inated every element of chance. The little book, **Better Warmth and Better Health,” published by this company, contains ten def- inite suggestions for saving coal, and other information of value to every home owner. May we send you a copy? A card to either address below will bring it to you at once, , 3 Many a family knows from painful experience how true is the old song: “They pushed the damper in and they pulled the damper out but the smoke went up the chimney just the same.” Institute of Thermal Research of the American Radiator Company where the ratings of boilers are def- initely determined by tests with chimneys of many different sizes and heights. AMERICAN RADIATOR COMPANY Ingar Boilers and AMERICAN Radiators for every heating need Nvsxican DEAL IATORS §BOILERS 104 West 42nd Street, Dept. 88 NEW YORK 816 So. Michigan Ave., Dept. 88 CHICAGO comicbooks.com