Life, 1923-06-14 · page 4 of 44
Life — June 14, 1923 — page 4: what you’re looking at
What you’re looking at
This page contains a **humorous advertisement for Life magazine itself**, not political satire. The illustration shows two wild doves cooing "Coo—Coo—Coupon!" The joke plays on a double meaning: the doves' natural call ("coo") sounds like "coupon," which Life is advertising. The text uses bird metaphors to pitch the magazine as a valuable home companion—"a bird in the hand is worth two in the shrubbery, just so a happy, joyous LIFE in the home is worth any number on the news-stands." The advertisement lists upcoming special issues (Canadian, Fourth of July, Golf, Farmers) and offers a trial subscription for $1. This is essentially a tongue-in-cheek sales pitch using nature wordplay to encourage subscriptions to Life's satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
What are the wild doves saying? Zz ‘Coo — “Coo — ‘Coupon! UST as a reminder—a gentle one, naturally— that even as a bird in the hand is worth two in the shrubbery, just so a happy, joyous Lire in the home is worth any number on the news-stands. Be a wise bird; fly to the nearest stand any Tues- day, light on the current issue, and see for your- self. Among the special numbers to look for are these: CANADIAN NUMBER — JUNE 28 FOURTH of JULY « —JULY 5 GOLF “ — JULY 12 FARMERS’ — AUG. 2 But if you want to make sure of seeing them, here is a better way, to wit (as the owl says ): peck off the coupon that’s dovetailed into this page and have LIFE sent to your little nest on trial for 10 weeks. Let the doves do the cooing; we'll do the billing, and it’s only $1.—wouldn't that knock you off your perch? 598 Madison *. — *, 1iiLe New York City Enclosed is $1. (Ca- nadian, $1.20; Foreign, s, $1.40) for which I wish you Bateman would come to my dovecote A new and more than welcome addition to ey wleckc foonolwecis. . LiF e's staff-contributors is H. M. Bateman, one : of the foremost humorous artists of the world. Bateman’s pictures in “Punch,” and other British publications, have earned for him an international reputation. He has lately come to America to re- cord our local foibles with his facile pencil, and his impressions of Main Street and Broadway will appear from time to time in Lire. One Year, $5.00 (Canadian, $5.80; Foreign, $6.60) t comicbooks.com