Life, 1923-06-07 · page 32 of 44
Life — June 7, 1923 — page 32: what you’re looking at
What you’re looking at
This page mixes humor columns with period advertisements. The main satirical content includes: **"Zooming"**: A father scolds his son for attending a wild party at the Drinkwells', but the boy claims he was merely observing. The father replies he'd heard otherwise—that "Tom was the pilot and the table was the aeroplane," mocking the young man's drunken state by suggesting he imagined flying. The joke references the era's fascination with aviation and young men's excessive drinking culture. **"A Perfect Excuse"**: A child admits throwing a stick at her sister but justifies it because the sister hit her afterward—a child's illogical defense of misbehavior. **"The Warning on the Gate Post"**: The large advertisement for Colt revolvers uses a criminal-code symbol (C-O-L T with a target) that burglars supposedly used to mark homes they'd rob. Colt exploits this by claiming their guns protect homes—a pragmatic marketing appeal to homeowners' security fears during an era of property crime. The remaining content is advertising for refrigerators, trouser garters, and brushes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Zooming “George,” said his father, “I am sorry to hear that you were among those present at that disgraceful party at the Drinkwells’ last night.” “Father,” pleaded the young man with somewhat _bleary eyes, “I can assure you that I was only there as an observ . “Yes,” replied his parent, “so I heard—and Tom was the pilot and the table was the aeroplane.” —Toronto Goblin. A Perfect Excuse The youngster had thrown a stick at her sister, a year or two her senior “Katherine,” said daddy, d you throw that stick at your sister?” “Yes, dad was the defiant reply “Why did you do it?” “Because,” instantly replied the youngster, with her eyes flashing, “afterwards she hit me.” The Warning on the Gate Post : Argus. (Seattle) LAW breakers used such symbols as these to give infor- Objet d Art mation to each other. Here the warning is unmistakable: The antique dealer gazed with dis- “This home is protected with a Colt—it shoots straight — approval at the shrewish wife Tt his keep away.” Note the letters C-O-L-T and the target hit che goes the said. "Phe. dearest ‘To in the center. he ever bought.”—London Express. Homes known to be protected with a Colt revolver or Colt Sruvent: May I be excused? I automatic pistol are given a wide berth by law breakers. Des Where do you feel sickest? Send for interesting booklet, “The Romance of a Colt” Stupent: In Chemistry. COLT’S PATENT FIRE ARMS MFG. CO. —Stanford Chaparral. u Hartford, Connecticut, U. S. A. Pacific Coast Representative: Phil. B. Bekeart Co. HovusepreaAKer (to householder) : 717 Market Street, San Francisco, Calif. i : a Hide me! If I'm found, I’m lost! THE ARM OF LAW AnD ORDER —Le Journal Amusant (Paris). NM ua F Ware Mountaw Refrigerators Bees y ae Chest With The Chill In ni (flependability has “WHITE MOU} In Over A Million Homes” i) MAKES TROUSERS Constructed on scientific principl | HANG STRAIGHT thos mating: food “apd earing, ace || If Legs Bend In or Out Send for handsome illustrated | val Self-adjustable ‘catalogues and booklets. | | Ttholds Maine Manufacturing Company | | Socks Up—Shirt Down New Hampshire] | 4 eos eet ows Dept.28, New London, New Hampshire They get best results when they use WHITING-ADAMS BRUSHES Time to Re-tire? eae ly illustrate woman’ activities, Buy finish comes from using” aN: Illustrated Literature JOHN L.WHITING-J.J. ADAMS CO.,Boston,U. U. S.A. Brush Manufacturers for Over 113 Years and the Largest in comicbooks.com