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Life, 1923-06-07 · page 31 of 44

Life — June 7, 1923 — page 31: what you’re looking at

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Life — June 7, 1923 — page 31: Life, 1923-06-07

What you’re looking at

This Life magazine page is a public health advocacy piece—not satire—sponsored by Metropolitan Life Insurance Company. It addresses America's staggering infant mortality crisis: 200,000 babies died annually in the United States before their first birthday. The article makes a stark comparison: being a newborn was statistically more dangerous than being a reckless taxi driver. It cites horrifying statistics (35,000 infants died on their birth day alone in 1891) and compares preventable deaths to ancient child sacrifice to the god Moloch. The central argument: babies don't die from weather or divine providence, but from ignorance and poor care. Solutions included pasteurized milk, maternal education, and hygiene instruction. The poem accompanying the baby photo emphasizes maternal love despite fragility. This represents Progressive Era public health reformism, where insurance companies and civic institutions promoted scientific motherhood and medical intervention to reduce preventable deaths.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE 29 Mighty Like a Rose Every baby is mighty like a rose in looks and sweetness to its mother. But the fact that 200,000 babies die every year in the United States before teaching their first birthday proves that thousands of mothers fail to realize how like a rose a baby is in its frail hold on life. The most dangerous business in the world — the most hazardous occupation, is the business of being a baby. Figures show that the reckless taxi driver has a better chance to live a stations were established where mothers could go for advice and where their babies were given thorough physical examinations. Pasteurized milk was the next baby life-saving step. The result of teaching mothers how to care for their babies and of providing pure milk has reduced the death rate in New York City from 241 to 72 per thousand. “But we may still refer to the deaths of infants as the Slaughter of the Innocents—for the work done in New York City but proves that thousands upon thousands of baby deaths can be prevented through- out the United States when year than has the new born baby to survive one day. Of the Seven Ages of Man— the first age, the “baby in its nurse’s arms”, is the most danger- ous. 35,000 die on the day on which they are born. 100,000 of them die before they are one month old. The hideous picture of the Ammonite god Moloch into whose fiery arms and bosom ignorant, superstitious mothers of old threw thousands upon thousands of babies as a sacri- fice, fills the mind with sicken- ing horror. Yet today, through ignorance and neglect, the horrible sacri- fice of babies is still going on, while parents and communities blame the deaths on Providence and hot weather. “Tf all the babies born in New York City in one year were placed shoulder to shoulder they would make a line twenty-two miles long,” according to U.S. Senator Copeland, former Health Commissioner of New York City, and “Five miles of babies — “died in the first year of life in 1891. the great fight to save babies was started. Welfare In that year Sweetest little fellow Everybody knows, Don’t know what to call him But he’s mighty like a rose. every mother is taught that: “Babies do not die because the weather is hot— “Babies do not die because it is dry or because it rains. Babies die in the summertime because they are not properly fed and not properly taken care of.” Save the new born babies — by teaching the mother to safe- guard her own health before the coming of the baby. Thousands of the 35,000 babies who now die on their natal day will then be saved, and one- half of the 100,000 who die before they are one month old will be saved when mothers take care of themselves and make proper arrange- ments for the coming of their little ones. Frank Stanton Observance of the rules of hygiene, proper feeding, proper bathing, proper clothing, will save thousands of runabout baby lives this summer if the work of saving them is only begun in time. ‘The Metropolitan Life Insurance Com- pany issuesa booklet w! to save many) man may fave your booklet is called “The Chil Te'tells of the care of the baby feeding—the care of milk and what to do the minute a baby shows diges- tive disturbances—the cause of most baby deaths in summer. | ‘The care of the runabout child is also Summer is that teething is a ‘icknes . be merely an old-fas! stition, member the three C’s—C! fully covered. The bos of the Second ish lief whether or not you are a policyholder is proved to ned super- ‘The booklet tells the Mother how to care for the baby’s food—to re- lean, Cool, The booklet was prepared for use of Metropolitan Policyholders but if there is a baby in your family and yen, mans.te know how best to see it ugh this summer, write the Menon itan Life Insurance Com- pany, New, York City, and ask for a copy Child.” Ir will be mailed free of carpe ‘and without ob- ligation on your part. HALEY FISKE, President Published by METROPOLITAN LIFE INSURANCE COMPANY~NEW YORK Biggest in the World, More Assets, More Policyholders, More Insurance in force, More new Insurance each year comicbooks.com