Life, 1923-05-17 · page 6 of 46
Life — May 17, 1923 — page 6: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content**—it's a **sterling silverware advertisement** for Gorham, a major American jewelry and silverware manufacturer based in New York. The ad emphasizes that sterling silver brings "sincerity into family life, and dignity and graceousness to its entertainments." It promotes Gorham as offering "the highest in quality, not the highest in price." The image shows an elegant Etruscan-style pitcher, two goblets, and a serving tray—examples of Gorham's product line. The decorative Greek-key border and classical design reinforce the ad's message of timeless elegance and quality craftsmanship. This represents typical early-20th-century aspirational advertising targeting middle and upper-class households.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
<F/K SENTENCE ENA MUU ara syel iE STERLING SILVERWARE TERLING SILVER brings sincerity into family life, and dignity and graciousness to its entertainments. Sterling Silver should be used by everybody. And Gorham as the maker adds the final touch of correctness and elegance— the highest in quality, not the highest in price. Established responsible jewelers everywhere sell Gorham productions. FIFTH AVENUE & 36TH ST., NEW YORK ete © GS (TRADE MARKS) MMe VeUeMT ih : ia a fe alt ial Tear Weed) Tel GORHAM ETRUSCAN PITCHER, GOBLETS AND TRAY with simple classic ornament comicbooks.com