Life — May 17, 1923 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE To Withdraw 5c Price June 30 At Midnight of June 30, 1923, the Price of the Pocket Series Goes Back to 10 Cents Per Copy! Until Then You Can Take Your Pick at the Amazing Price of Only 5c Per Book! Price Must be Raised to 10c, Due to Great Increases in Cost of Material—Order Before Price is Raised Prices of material only remotely affect prices of books issued by the average publisher, because their prices are set so far above actual ist of production. But the Haldeman-Julius Pocket Series is differ- cost these 380 books are produced in mass production—and therefore the prices of paper, ink, cover stock, stitching wire, etc., are imme- diately reflected in the finished product. The Haldeman-Julius plant ‘e the Ford plant of the publishing world. In this vast printery it is necessary to keep an enormous equipment at work. Skilled labor, in the little town of Girard, cannot be called in and used f¢ hile and then let go. We must keep our workers busy, in the same way that we must keep our great plant going full blast. If we could lay off our force at will then all would be simple. We could do as the old line publishers do—print up an edition and then wait for it to be sold out at fixed high prices. This brings us to a new problem. In keep- ing our great line of machines going we are faced with the situation of amazing increases in the price of all the essentials that go into book-making. Our last contract for book paper and cover stock just expired and we have but ten carloads of paper in our warehouses at the old low prices. On July 1 we begin receiving new supplies of book paper and cover stock under a contract that demands an amaz- ing increase in price. We have canvassed the paper market and we find that we cannot get paper cheaper. To buy high-priced paper at new cost levels and keep our machinery going full force would mean a serious loss—would mean ruin—if we intended to continue selling the books at Sc per copy—a price that was decided upon when basic costs were vastly lower. UNTIL JUNE Drama Master Builder. Mikado, Gilbert Palleas’ and Melisarde Maeterlinek Prometheus. Aeschylos Stoops to Conquer Goldsmith Misanthrope. _Moliere wsts, Ibsen illars of | Soctety. ome. Wilde wortance of Being Earnest. — Wilde Lady Windermere’s F Wilde, ‘Tolstol ‘Moliere rai Last Days Condemned Man. Hugo Man Would Be King. Kipling Strength of Strong. ‘London Xmas Carol, Dickens Rip Van Winkle. Irving Red Laugh. — Andreyev 7 Hanged. ° Andreyev Sherlock Holmes Tales Country of Blind. Wells Attack on Mill. Zola Andersen's Fairy Tales ‘Alice in| Wonderland Dream of Ball. Morris House & Brain. Lytton Color of Life, “Halde- man-Julius Majesty of Justice. Anatole France Miraculous Revenge. ‘The Kiss. Chekhov Euphorian. Moore Human Tragedy. _ France ‘The Marquise. "Sand 26 Men and Girl. Got Dreams. Schreiner ‘Three Strangers. Hardy Man Without a Country History and Biography Life of Jesus. Ernest Renan Life of Jack London, Contemporary, Portraits. Vol. Frank Harris Contemporary, Portraits Vol. 2. Frank Harris Contemporary Portralt, Vol. 3. Frank Harris Contemporary, Portraits. Vol. 4. Frank Harris Addison and His Time Life of Sterne Life of Lincoln Life of Joan of Are ‘Thoreau—the Man_ Who Escaped From Herd. History of Rome. Giles Julius Caesar's Life History of Printing Historie Crimes. Finger Selence of History. Froude Waterloo. Voltaire. Hugo War. Speeches of Wilson Tolstoy: Life and Works Bismarck’s. Life When Puritans Ruled Life of Columbus Crimes of Borg Whistier: The His Work Life of Bruno Cromwell & His Times Heart Affairs Henry VIII Paine’s Common Sense Vindication of Paine. Ingersoll Brann: Sham Smasher Life in Greece and Kome Speeches of Lincoln Speeches of Washington Was Poe Immora Essay on Swinburne Lost Civitizati Keats. ‘The Man and His Work Constantine and Begi nings of Christianity Satan and the Saints Church History. Voices From the Past Life of Shakespeare. Life of Du Barry Life of Dante Queen of 295 Thsen a4 30 316 Tbsen eare’s Plays Shaw empest Merey Wises Windsor \s You Like It. Twelfth Night Much Ado Nothing Measure for Measure Hamlet Macbeth, King Henry V Vulius Caesar Riuieo and Jultet Midsummer Nights Othello. King Henry VII Taming of Shrew King Lear Venus and Adonis Klug Henry: 1. Ring Henry 1¥. iting Henry VI. ing Henry VIL Ring Henry VI. Comedy. of Errors king John King Richard 111 King Richard 1 Pericles Merchant of Venice Fietion The Mark of the Beast. Kipling Mulvaney Stories, Kipling Adsen ‘Munel short William Morris ‘The Man Who Was and Other Stories. Kipling lappy. Prince. Wilde of ‘Terror. Balzac Miller. 7H James Part 1 Part 11 Part 1 Part I Part IIT Hugo Fin. ‘Tallow De Ball. Don Juan. Christ. in’ Flanders, Balzac Fleece of Gold. Gautier One of Cleopatra's Nights. Gautier Short Stories. Daudet Koceaceio’s Stories Tolstol’s Short Stories Poe's Tales of Mystery he Gold Bug. Poe Great Ghost Stories Carmen, Merimee Great Sea Stories Saint-Gerane. Dumas Jekyll and Hyde Will 0” MIIL Stevenson Lodging for Night. Life of Mary, Stevenson Scot SPECIAL BARGAIN We have an amazing bargain for those who order full gis of 350 volumes. At 106 per Bgend setts worth ur special 5.90, than per volumes Ht pa want fall et shipped ‘add $1.69, or $18.59 for 350 books and carriage 304 179 310 193 56 108 168 59 35 charges. Take Your Pick at only Life of Johnson. ‘Macaulay Trial of William Penn Humor Jumping Frog. Twain Idle Thoughts. Jerome English as She Is Spoke ‘Twain Humorous Sketches. ‘Twain Artemus Ward, His Book, Whistler's Humor Wit of Heine, Eliot Let's Laugh. " Nasby Literature Dante and Other Classics. Mordell. Dante and Other Waning Classics Vol, 2. Mordell An Apology for Stevenson, Aucassin and Nicolete. Lang Friendship. ete. Nature. ‘Thoreau. England in, Shakespeare's ‘Time, Finger Chestertield’s "Letters Defense of Poetry. Shelley Love Letters of Henry VII Essays. Voltatre ‘Toleration, Volta Love Letters of Ge How 1 Wrote * Raven.” Poe Love. Montaigne Bacon's Essays Emerson's Letters Idlers. ‘Thoreau King Ess of Nun jing to Church, Shaw jalism for Millionaires. naw Tolstoi’s Essays Four Essays. Ellis Shakespeare. Ingersoll Choice of Books. Carlyle Chesterfield and — Rabel- ais, Sainte-Beuve Prince of Peace. Bryan On Reading. | Brandes Confessions of Opium Eater Lincoln. Subjection Mill Walking. Thoreau Lamb's Essays Essays. _ Chesterton Liberai Education. Huxley Lit. and Art. Goethe Condescension in For- eigners. Lowell Women, and Other Essays. | Maeterlinck Shelley. "Thompson Pepys’ Diary Prose ire Notes. Whitman Pen, Pencil, Poison. Wilde, Decay of Lying. Wilde Soul of Man. ‘Wilde Villon: Stevenson Portuguese Ingersoll ‘of Women. Maxims and Epigrams What Great Men Have said About Women What Great Women. Have said About Men Gems From Emerson Wisdom of ‘Thackeray Wit and Wisdom of Charles Lamb ‘Wisdom of “ Ingersol Aphorisms. Sand Epigrams. Wilde Ei of Wit and Maxims. Rochefoucauld 5c Per Book Eplgrams of Tbsen Witticisms De Sevigne Eplgrams of Shaw Maxims. Napoleon Epigrams. ‘Thoreau Aphorisms. Huxley Proverbs of England Proverbs of France Proverbs of Japan Proverbs of China Proverbs of Ttaly Proverbs of Russia Proverbs of Ireland Proverbs of Proverbs of Aral Proverbs of Scotland Proverbs of Yugoslavia Philosophy & Religion ‘A Guide to Emerson Essence of the Talmud Gulde to Nietzsche Hamblen Guide to Plato, Durant Buddhist Philosophy Guide to Stoicism Theory Reincarnation Plato’s Republic Schopenhauer's Essays. Death of Poems of Burns Rubalyat Whitman's Poems Prose Poems. Baudelaire Wilde's Ballad of Reading Jail Poe's Poems Michael Angelo’s Poems of Evolution Snow-Bound. Pied Piper noch Arden Shakespeare's Sonnets Lays of Ancient Rome Vision of Sir Launfal The Vampire. Kipling Science Introduction to Einstein Hudgings Great Men of Animals of Ai Seas. Fento Animals of Ancient Lands. Fenton. Ice Age. Finger History of Evolution Puzzle of Personality Psycho-Analysis Psycho-Analysis—Fielding Biology and Spiritual Philosophy Building of Earth Evolution. Haeckel Origin of Human Reflections on Huxley Survival of Fittest ‘Tichenor Erolution vs. onnets Sclence clent Aurelius and tations of Eucken: Life Philosophy ge of Reason Life Race Paine Selence. $ Aesop's Fables of Future, Religion. Plato Ei Buddhism, Hypnot Insects Eugenics, Ellis Serles of Debates Controversy Gladstone of Religion Studies in Pessimism Schopenhauer Idea of God Mil. Life and Character. joethe rant Voltaire Thoughts of Pascal Stoic Philosophy. Murray God: Known and Un- known, Butler Nietzsche: Who He Was Sun Worship. Tichenor Olympian Gods. Tichenor Primitive Beliefs Chinese Philosophy of Life. What Life Means to Me London Poetry Old English Ballads Lyric Love. Robert Browning. Sailor Chanties and Cowboy Songs. Finger Memories of Lincoln Whitman Today's Poetry. A Odes of Horace. Vol Odes of Horace. Vol. Great English Poems ‘idah, Burton Courtship of Miles Standish Rime of Ancient Mariner L’Allegro, Milton Poems. Southey Dante's Inferno. Vol. in Nature. Ingersoll and on anger and Ri Reason. Ing Manni Doyle Philosopher. soll and Spiritualism MeCabe Has’ Life Any Harris snd Capitalism. Seligman and Nearing MeNeal-Sinclair Debate on Socialism Miscellaneous Hints on News Reporting, Hints on Short Stories Book of Synonyms Rhyming Dictionary How to Be an Orator Mothers Know Care of the Baby Child ‘Training Home Nursing What Every Girl Know logy Should Mrs. Sanger Manhood: Facts of Life Marriage. Besant On Threshold of Sex How to Love Evolution of Love. Rights of Women. Ellis Aspects Birth Control How to Live 100 Years Dante's Inferno. Voi. 11 Plutarch’s | Rules Health Shropshire Lad. 320 Prince, Machlavelll Please order by number instead of titles. For instance if you want “Carmen” simply write down “21.” Re- member the minimum quantity is 20 books—as many more as you like. Send money order, check (add 10c to personal checks for exchange), stamps or cash with all orders. If you want books shipped prepaid, enclose 10 per cent the amount of your order in addition. Otherwise books will be sent express collect. Canada and foreign price 10 cents per book. Haldeman-Julius Company, Dept. P 110, Cirard, Kansas et comicbooks.com