Life, 1923-05-10 · page 3 of 36
Life — May 10, 1923 — page 3: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Simmons mattresses**, not political satire. The image titled "The Purple Label Mattress" shows a stylized illustration of a woman in flowing white garments reclining on a bed, rendered in dramatic lighting typical of 1920s-1930s advertising aesthetics. The text emphasizes luxury and comfort, referencing prestigious Chicago institutions (the Athletic Club, Congress Hotel) to establish prestige. The ad promises both comfort and economy—a common marketing pitch during uncertain economic periods. There is **no political cartoon or satire present**. This appears to be a standard commercial advertisement from *Life* magazine's revenue-generating pages, using aspirational imagery to market bedding products to affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Purple Label Mattress OMFORT has been raised to a fine art by intensive study in cer- tain great hotels and exclusive clubs. Where luxurious beds are demanded, The Purple Label mattress is used. In every case, too, its super-comfort is coupled with actual dollar economy. The Purple Labels in the Chicago Athletic Club and the Congress Hotel, Chicago, for instance, have been in constant service now for sev- enteen years without need of renovation. Meeting such difficult requirements triumphantly, The Purple Label will prove its economy and cradling lux- ury even more easily in your home. Until you have slept on a Purple Label mattress, you cannot appreciate how much deep, unbroken rest will add to your energy, your personal force, your zest in living. See it at your dealer’s or write for “Restful Bedrooms” to Simmons Company, 1347 S. Michigan Avenue, Chicago. SIMMONS Mattresses - Springs - “Beds BUILT FOR SLEEP ns_-_ee-orrenrn nn ee eee comicbooks.com