Life, 1923-05-03 · page 39 of 40
Life — May 3, 1923 — page 39: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. The page promotes Ward's Orange-Crush, a citrus soft drink from the early 20th century. The illustration shows two young boys—one smoking a cigar, the other wearing a flat cap—examining a large "Krinkly Bottle," the distinctive ribbed bottle that served as Orange-Crush's trademark packaging. The "Krinkly Bottle" branding was emphasized as proof of authenticity against counterfeit competitors. The ad copy emphasizes the drink's natural fruit oils from oranges and limes, pure cane sugar, and carbonated water—marketing points meant to appeal to health-conscious consumers of the era. References to ice cream dealers suggest this was a popular soda fountain beverage. The illustration's casual depiction of a child smoking reflects early 20th-century advertising norms—today jarring, but unremarkable then. There is no discernible political commentary; this is straightforward commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—out of the “Krinkly Bottle” Orange-Crush—what a pal for thirst ~ Open up the “Krinkly Bottle.” See it sparkle, mellow and golden. There is no drink like Ward’s Orange-Crush and there is no bottle like the “Krinkly Bottle” which serves to identify the genuine. ~ Ask for a Ward’s “Crush” when thirsty. In ordering remember the “Krinkly Bottle” always identifies the genuine @ @ *@. ORANGE-CRUSH COMPANY, Chicago, U. S. A. 47 Gt. Tower Street, London, €. C. 3; Orange-Crush Co., Ltd. Winnipeg, Manitoba, Canada : Crushes” owe their dis- LEMON. Gate ois cruise E Laue z inctive and delightful flavors to mie es 5 = . < the natural fruit oils of oranges, iar deticions companion lemons and limes. To these have 1 pinks of. Orange-Crush been added pure cane sugar, citrus Te Cn ee core fruit juices, U. S. certified food Ask any retail ice cream: aoaler co color, fruit acid and carbonated for them. water. bes awe” * STF = ee comicbooks.com