Life, 1923-05-03 · page 38 of 40
Life — May 3, 1923 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews**, not political satire. The main content consists of: **Large Advertisement (top half):** Anchor Line steamship company promoting Scottish tourism and direct sailings from New York to Glasgow. It emphasizes golf, hunting, fishing, scenic landscapes, and hotels—targeting affluent American leisure travelers. **Other Advertisements:** E.Z. Garter (supportive hosiery), Correz cigars, Allen's Foot-Ease powder, and Bellans indigestion remedy. **Satirical Poem (right side):** Titled "To the Full," this critiques modern commercial culture—eggs marketed with inflated pearl-like valuations, fabrics given fancy names despite minimal differences, doctors specializing excessively, and husbands as exhausted breadwinners. The satire targets commodification and overconsumption in 1920s America, though it's relatively gentle social commentary rather than pointed political critique. The page reflects Life magazine's typical format: mixing travel promotion, consumer goods, and light social satire for educated, affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
/* “Delightful Vacation Time “She Bonnie Land 6 Bobbie Burns’ ‘WHERE the traditions of the ancient Game of Gol sre opted inal thelr dignity on links famous throughout the golfing worl WHERE motoring, every turning of afford the rarest sport to lovers of gun and rod. Tiding and driving bring new sens seg | delights at and fishing ‘WHERE those who love the picturesque and grand in Nature are enraptured with the lakes and lochs, the hills and heather, the universal scenic benny of the land. Where the ruins of old abbeys, forts and castios lover of romance. WHERE good hotels abound, with every modern comfort PLUS a host who puts his personality into the service of his house. Sail Direct from NewYork to Glasgow via the new, oil-burning, most modern and replete Anchor Liners CALIFORNIA CAMERONIA ‘TUSCANIA also via the comfortable cabin steamers COLUMBIA and ASSYRIA ANCHOR LINE 25 Broadway, New York at lower fares. or Branches and Agencies FOR _ g MEN. OF BRAINS IGARS “MADE AT KEY WEST.— RADE MARK REG. U. + PAT. OFF, THE ORIGINAL wide GARTER Tt Saves Your Feet If you walk or stand much, or in- dulge in sports, the condition of your feet is important. A tight, narrow gar- ter induces swollen Regular and veins and cramped jj muscles. The E. Z. Garter, made of soft wide webbing, allows free circulation, and “saves your feet.” | Wide, soft, light. Real luxury. $1 at dealer's or direct. Books Received Jessup, by Newton Fuessle (Boni & Liveright). Barnum, by M. R. Werner (Harcourt, Brace). The Wolfer, by (Dodd, Mead). The Clinton Twins, by Archibald Marshall (Dodd, Mead). Footlights, by Rita Weiman (Dodd, Contemporary American Plays, by Hobson Quinn (Scribner). Roman Bartholow, by Edwin Arlington Rob- inson (Macmillan). Spssestim, by Mazo de la Roche (Macmillan). Mary, Quite Contrary, by St. John rvine (Macmillan). The Unbidden Guest, by millan). Creative Spirits of the cteenth Century, by org Brandes (Crowell). A Gift Book for My Mether, by Rhodes (Harper). Letters from a Bu Putnam Wilkins (Marshall Jones) Impromptu, by Elliot H. Paul (Knopf). A Line o’ Gowf or Two, by Bert Leston Tay- lor (Knopf). How to Practice Suggestion and Autosugges- , by Emile Coué (American Library Frederick Niven Mead). Arthur Silvio Villa (Mac- Harrison s Woman, by Zora Rev. Dr. Library The Religion of Main Strect, by Percy Stickney Grant (American Serv The Adventures of Alicn in Atlantis, by L. {. Ballowe, Dallas, Texas. You an Educated Heart? by Gelett Bur- gess (Boni & Liveright). Poor Pinney, by Marian Chapman (Boni & Liveright). Crucibles Crime, by Joseph F. (Cosmopolis Press). The Genius of America, by Stuart P. Sherman (Scribner). The Perilous Seat, by Caroline Dale Snedeker (Doubleday, Page). The. Burning Spear, by John (Scribner). Country Club People, by Culkin Banning (Doran). In the Neighborhood of Murray Hill, by Rob- ert Cortes Holliday (Doran). Fhe Victim and the Worm, by Phyllis Bot- tome (Doran). Fishman Galsworthy Margaret Caney PrintINe Co. New York BETHLEHEM To the Full Tus is the era of high concen- tration: Eggs are not sold just as eggs, But bleached up to vie with the pearl’s valuation And offered on separate pegs! This is the era of skillfulness ra pant: Fabrics are named at the mil “Legacy’s Crépe,” “Satinella,” or “Moon Slant”— The difference appears on the Dill. Doctors are specialists; most wi are feminists, Husbands are tired business men. Fast fills the brimming cup, up and up—up and up! No one in sight to say “Whe! Shake it in Your Shoes Use it in Your Foot- Bath ALLEN’S. FOOT:EASE The Antiseptic, Healing Powder USE IT IN THE MORNING And walk all day in comfort. It takes the anions and callouses, blist At night, after walking or dancing, sprinkle it in the Foot-Bath. Use ALLEN’S SE . tired, aching, swollen, smarting, tender, piring feet. Those who use Allen’s Foot=Ease have solved their foot troubles. Over 1,500,000 pounds of powder for the Feet were used by the United States Army and Navy during the war. Trial package and _a Foot=Ease Walking Doll sent FREE, Address ALLEN’S FOOT=EASE, Le Roy, N. Y. “In a Pinch use Allen’s Foot=Easc” Sure Relief FOR INDIGESTION 6 BELLANS Hot waier 25¢ ano 75¢ PACKAGES EVERYWHERE comicbooks.com