Life, 1923-05-03 · page 3 of 40
Life — May 3, 1923 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It promotes the Chandler Motor Car Company's "New Chandler Six" automobile. The advertisement uses a dramatic illustration of a car ascending a steep hill to demonstrate the vehicle's performance capabilities. The headline promises "Performance Proof from 83 Famous Hills"—referencing actual hill-climbing demonstrations the company conducted across America to showcase the car's engine power and reliability. The extensive list below names specific hills throughout the country where Chandler vehicles successfully performed these tests, establishing credibility through geographic breadth. The phrase "Pikes Peak Mastered First!" references the famous Colorado mountain, implying superior climbing ability compared to competitors. This represents early automotive marketing strategy: using dramatic visual demonstrations and documented performance claims to convince consumers of mechanical superiority.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Y spectacular demonstrations on the most fa- mous testing hills throughout the country, thenew Chandler hasconclusively established the matchless capacity of the new Pikes Peak Motor. If you know a hard hill, and want first-hand proof—see the nearest Chandler dealer. Pikes Peak Mastered First!—then these nationally-known hills: Abington, Ind. Denver, Colo. Kansas City, Mo. Memphis, Tenn. Phoenix, Ariz. Seattle, Wash. Uniontown, Pa. Horsesioe Hill Lookout Mountain Reservoir Hill Mississippi Levee | Motorcycle Hill Coon'Hollow Hill — Uniontown Hill Altoona, Pa. Des Moines, Ia. Knoxville, Tenn. ourt St. Pittsburgh, Pa. Shreveport,La. Washington, D.C. Cresson Mountain 28th St. Hill uith St. Hill Milwaukee, Wisc, Federal St. Extension Fairéeld Hill tyth Se Hill Duluth, Minn. Lancaster, Pa. Nineteenth St. Hill Portiand, Me. Sioux City, Ia. Thompson Hill Fremont Hill Montgomery, Ala. Deering Ave. Hill Peaspest Hill Wasesousy) Goan Binghamton, N. Y. Easton, Pa. Leavenworth, Kan, All Local Hills Portland, Ore. Springfield, Mass et ee Belden Hill Newman’s Hill Bowserman Hill Nashville, Tenn. Hall St. Hill Longhill St. + Wheeling, W. Va. Birmingham, Ala, Everett, Wash. Lincoln, Nebr. Sullivan's Ridge Providence, R. I. Springfield, O. Country Club Hill Eula S: Hill Snohomish Ave. Hill 13th St. Hill New York, N. Y. College Hill pring! Se tar Wilkes-Barre, Pa. Boston, ass. Grand Rapids, Mich. Long Beach, Cal. Fort Lee Hill Richmond, Va. ‘ Ashley Hill Corey Hill W. Bridge St. Hill Signal Hill Fort George Hill 23rd St. Hill St, Louis, Mo. Wilmington, Del. Brockton, Mass. Greenville, S. C. ose Cal. Oakland, Cal. Rockford, Til. aivary Beaver Valley Hill Marsh Swimming Pool Hill Mount Wilson. Mandana Blvd. Corey's Blut St, Paul, Minn. —_ wington-Salem, N.C. Cincinnati, O. ‘Harrisburg, Pa. Loutsville, Ky. Omaha, Nebr. Rochester, N. Y. Ramsey Forsythe St. Hill Sycam ill Crescent Hill pisville, KY: in _ Dewey Hill Float Bridge Dugway Tacoma, Wash. — wooneocket, R. I. Holyoke, Mass. ‘Lineail bina ducah, Ky. San Diego, Cal. arth 6e Bil Locust Hill Rock Valley Me. Third St. Hill Wild Cae Hill Oldtown ‘Hill ‘Tampa, Fla. Huntington, W.Va. fadison, Wisc. Pawtucket, R.I. | San Francisco, Cal. Washington St, Valentine Hill ‘Summit Hill College Hill Twin Peaks Viaduct Ge oe Joliet, Til. Manchester, N. H. Peoria, Ill. Santa Rosa, Cal. Terre Haute, Ind. ‘ork, Pa. Sterling Ave. Hill Bescon Se: Hill Spencer St. Hill Rincon Hill Coal Creek Hill Straight Hill Council Bluffs,Ia, Kalamazoo, Mich. Marshalltown, Ia. Philadelphia, Pa. Scranton, Pa. ‘Twin Lakes, Wisc. Youngstown, O. Second St. Hill West St. Hill CemeteryVaultHill Country Club Hill Dead Man’s Curve Mount Moriah Plumb St. Hill THE CHANDLER MOTOR CAR COMPANY - CLEVELAND Export Department: 1819 Broadway, New York City Cable Address: ‘‘CHANMOTOR”’ NEW CHANDLER SIX comicbooks.com Worchester, Mass, Stannes Hill