Life, 1923-05-03 · page 2 of 40
Life — May 3, 1923 — page 2: what you’re looking at
What you’re looking at
This is primarily a **tire advertisement** rather than political satire. The page shows an illustration of well-dressed 1920s figures (appears to be a woman and man) near a luxury automobile, with the tagline emphasizing Mason Cords' durability and "continuous service; long, rugged life; buoyant comfort." The ad's implicit message plays on **class anxiety**: it suggests that quality tires are so reliable you might "ride entirely unaware of your tires for months at a time"—a luxury concern for affluent car owners of the era. The illustration's refined figures and elegant styling reinforce the product's positioning as upscale. This is straightforward commercial messaging, not social commentary or political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
P Entered as, Second Class Matter June $, 1888. at the, Post Office at Lire: Published Weekly by Life Publishing » N. Y., under the act of March 3d, 1879. Printed in Bethlehem, Company at 598 Madison Avenue. New Yo as Second Class Matter at the Post Office at Bet or, Aaual: Subseription, Five Doll Post Office Depart England and the Bi QR, T is difficult to imagine a cord of such Broc dependable worth that you ride en- om tirely unaware of your tires for months Pr atatime. Yet drivers of fine cars will tell you that such remarkable perform- ance is characteristic: of. Mason Cords. W Continuous service; long, rugged life; 1 buoyant comfort, all confirm the true value of these desirable tires. Ay as Branches in Principal Cities f = MASON TIRE & RUBBER COMPANY. KENT, OHIO comicbooks.com