Life, 1923-04-19 · page 27 of 36
Life — April 19, 1923 — page 27: what you’re looking at
What you’re looking at
This page combines film criticism with advertising. The editorial content reviews three movies: "Grumpy" (starring May McAvoy and Conrad Nagel), and two films featuring silent-era comedians—one praising Theodore Roberts's character work, and another celebrating Mabel Normand's return to prominence in "Suzanna." The critic notes Normand had mentored Charlie Chaplin in early cinema and compares their similar acting styles: both "simple and yet subtle" without resorting to obvious comedy. The dominant content is an Orange-Crush beverage advertisement depicting a man with bottles, using the marketing angle that children eagerly respond to the product's name. The ad emphasizes the drink's natural fruit ingredients and appeals to both children and parents. A small notice at bottom announces Life magazine is giving away $1,000 to readers skilled at guessing—details to follow in future issues.
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“Grumpy,” as a production, is typi- cal of William De Mille—which means that it is careful, faithful, in- telligent and just the least bit heavy on its feet. May McAvoy and Con- rad Nagel render competent assist- ce to Mr. Roberts Tastes better out of the ance i¢ . e “Krinkly Bottle” A\ glad to see a genuinely good wracter actor get his chance to shine on the screen. One main trou- ble vith the movies is that most of the -!ars have attained their lofty posit ons because they have no char- acter whatsoever. Lon Chaney was give: his opportunity to step from the ranks in “Shadows,” Theodore Roberts has been allowed to do the same thing in “Grumpy,” and I trust that such excellent performers as George Fawcett, Raymond Hat- ton and Theodore Kosloff will be similarly favored in the near future. “Suzanna” Wet I saw Laurette Taylor in “Peg o’ My Heart,” last wint'r, I was moved to exult over the iact that a real comedienne had come to the screen at last. This was an inexcusable oversight. I had for- gotte: for the moment about Mabel Normand. Not that Miss Normand has done much recently to remind any one of her unquestionable supremacy. Her appearances of late years have been all too infrequent. But in “Suzanna” she demonstrates that her gamin- esque quality is just what it always was in the old Keystone comedy . r ‘| —and Thirsty I have been told that Miss Nor- mand gave Charlie Chaplin his first lessons in acting before the camera, and ! can readily understand it, for Mother doesn’t need to call twice—especially there is a marked similarity in their when there’s Orange-Crush on ice. Just whisper methods and in their points of view. that magic word “Crush” and see them scamper Neither of them knows how to home, hot and ever so thirsty. «» There’s a twinkle be stupid or obvious. They are both in the children’s eyes that matches the sparkle simple and yet subtle in their humor, - ; ‘ and they’ ‘are. ‘both inexpressibly in the bottle. See it bubble up and watch it gurgle droll, down, every cooling swallow deliciously satisfy- Even though “Suzanna” isn’t ing. = Here sa secret: mothers and fathers like blessed with a particularly original the “Crushes” too. plot, it is worthy of more than pass- ORANGE-CRUSH COMPANY, Chicago, U.S. A. ing attention—for it serves to bring 47 Gt. Tower Street, London, E. C. 3; Orange-Crush Co., Ltd., Winnipeg, Manitoba, Canada Mabel Normand back to the position of p:ominence which is rightfully Wa Robert E. Sherwood. Tan Try Ward’: Lire is about to pass out an- ry Ward's CONSTITUENTS otier $1,000.00 to those of its LEMON-CRUSH Ward's “Crushes” owe their re ders who are good at guess- The we delicious com; anion favors, "ee the nacaral rut a ‘i rinks range-Cru oils of oranges, lemons an iny. The details of the new —aiaos Nasighetel. Crake Times, To these have been contest will be published broad- flavored Ice Cream, Ices, added pure cane sugar, citrus cast nestateee ‘and’ Sherbets: fruit juices, U. S. certified s Ask any retail ice cream dealer food coler,_ frelt| seid and a for them. carbonated water. GG comicbooks.com