Life, 1923-04-12 · page 27 of 40
Life — April 12, 1923 — page 27: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a cartoon or satire. It promotes Crane, a major plumbing fixtures and heating systems manufacturer based in Chicago. The ad emphasizes Crane's comprehensive range of bathroom, kitchen, and laundry products—from visible fixtures to hidden valves and piping. The accompanying photograph shows a complete bathroom installation (sink, radiator, toilet) alongside what appears to be a heating stove, illustrating the "quality in hidden fittings" slogan. The text argues that Crane has kept pace with Americans' rising expectations for modern home comfort through two generations of engineering innovation. The ad concludes with Crane's extensive network of branches across 135+ cities and international operations. This represents typical 1920s advertising strategy: positioning industrial manufacturers as drivers of modern domestic progress and convenience.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(rane Beauty iz the Open (rane Quality In al! Hidden Fittings g The remarkable development of water, heating and sanitation sys- tems in American homes has been the work of two generations of engineers, designersand manufac- turers. Popular taste has kept pace with this creative progress. Crane service in this specialized fieldiscomprehensive. Itsupplies complete appointments for the simplest or the mostfinished bath- room, kitchen or laundry. It also provides the equally important valves, fittingsand piping on whose efficiency the comfort and smooth operation of the home depend. Crane branches,officesand display roomsinallsectionsofthecountry make this service promptandcon- venientand render easyand certain the selection of equipmentand ac- cessories exactly adapted to your needsand your individual desires. Crane Globe Valve No. 7-B Radiator Valve No. 231 CRAN GENERAL OFFICES: CRANE BUILDING, 836 S. MICHIGAN AVE., CHICAGO Branches and Sales Offices in One-Hundred and Thirty-five Cities National Exhibit Rooms: Chicago, New York, Atlantic City Works: Chicago, Bridgeport, Birmingham, Chattanooga and Trenton CRANE, LIMITED, MONTREAL. CRANE-BENNETT, L1., LONDON CRANE EXPORT CORPORATION : NEW YORK, SAN FRANCISCO CC® CRANE PARIS comicbooks.com