Life, 1923-04-05 · page 36 of 40
Life — April 5, 1923 — page 36: what you’re looking at
What you’re looking at
This page combines poetry satire, beauty advertising, and social commentary typical of Life's 1920s format. **The Poetry "Necessities"** satirizes industrial justification for logging. Trees "whisper their fear" as the "Man-moth" (the saw) approaches, personifying nature's perspective. The poem mocks how society rationalizes environmental destruction—trees are reduced to "usefulness" and profit for Grand Rapids (a lumber hub), dismissing their intrinsic worth. **"The Woman You Would Like to Be"** is a Woodbury Facial Soap advertisement using aspirational language about self-improvement through skincare, reflecting 1920s consumer culture targeting women's insecurities. **"Equal Rights"** presents sardonic demands women supposedly made in the suffrage/progressive era: the right to wear multiple suits, stand when men enter, vacation independently, and pay for taxis/alimony. The satire mocks women's liberation movements by presenting "equality" as trivial material desires rather than substantive rights. The page reflects 1920s attitudes: environmental exploitation justified by profit, women defined by appearance and consumption, and feminist demands trivialized as frivolous.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Necessities WE have to have chairs, Don't we, And houses and footstools ? When you think of it that way It makes the thing right. . . Lumbering, I mean, £ Cutting down trees in their prime; I guess, in the night, They whisper their fear To the stars: I The Man-moth, With the saw-tooth blight I Is here; I’m next! I'm only sixty years. . . f Just in the height Of my usefulness. . . Look at my girth! The Moth says I’m worth w Nothing as I am. . . a But a great deal to Grand Rapids. “Beautiful—triumphantly happy—is it so that you dream og the woman you would like to be?” THE WOMAN YOU WOULD LIKE TO BE No matter how you picture her—you can have something of her grace and beauty. Ina hundred ways—you can help to make your- self the woman you would like to be. Do you long for the charm of a fresh, clear, beautiful skin? With the right care you can make your complexion what you will! Begin now to give your skin the right Woodbury treatment for its needs; see what an improvement even a week or ten days of this special care will make in your complexion. Use this treatment for a skin that is too oily: When we are struck down, pro- 7 tl nounced dead, Is it because some angel needs a new I bed? ¢ Garage Definitions Mecuanic—a_ fellow who can take an automobile apart. Wizarp—one who can put it to- gether again. Fst cleanse your skin by washing in your usual way with Woodbury’s Facial Soap and luke-warm water. Wipe off the surplus moisture, but leave the skin slightly damp. Now with warm water work up a heavy lather of Woodbury’s Facial Soap in your hands. Apply it to your face and rub it into the pores thoroughly— always with an upward and outward motion. Rinse with warm water, then with cold. If possible rub your face for thirty seconds with a piece of ice. Special treatments for each type of skin are givenin the book- let around each cake of Woedbury’s Facial Soap. Get a cake of Woodbury’s today—begin using your treatment tonight. , A 25-cent cake of Woodbury’s lasts a month or six : “ 0 weeks, The Andrew Jergens Co., Cincinnati, New York, te and Perth, Ontario. 0 BRUSHES " Vulcan Rubber Cemented Shavi i Brushes make shaving a pleasure. ‘They wear for many years. Invincible Hair Brushes. Strong, stiff g Copyright, 1923, by The Andrew Jergens Co, | Sail and Motor Equal Rights WoMEN are now demanding a bristles. Beautiful wood, richly finish- ed. Very popular with lovers of good brushes, i Ae ea a . JOHN L. WHITING-J, J. ADAMS CO. 8 amendment should include: BOSTON, U.S.A. a é The right to two new suits and Brush Manufacturers for Over lig Years and ‘lie \ Sturdy Craft at Moderate Prices two hats a year. Largest in the World t Our peas fest Design The right to stand up whenever a f Five-meter Racing Knockabout man enters the room. : Our Coupe Automobile Boat The right to spend the hot summer tt ceish IE feareit (Beit ecarter days in town while hubby is away a at the seashore. a Cape Cod Shipbuilding Corp. 18 Tremont St., Boston, Mass. The right to pay for the taxi. The right to pay alimony. comicbooks.com