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Life, 1923-04-05 · page 35 of 40

Life — April 5, 1923 — page 35: what you’re looking at

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Life — April 5, 1923 — page 35: Life, 1923-04-05

What you’re looking at

This page contains two distinct elements: a baseball commentary and an advertisement. **"The Baseball Outlook"** is sports satire describing colorful baseball personalities and upcoming season changes. It references actual players "Aaron" and "Albert" (likely old-time baseball figures) known for witty banter, and describes various teams' uniform and procedural changes—including Pittsburgh switching to black shirts due to coal shortages, and Boston abandoning its broad "A" pronunciation system to speed up game commentary. **The Advertisement** features the "Clicquot Club" brand of ginger ale, using an "Eskimo kid" character as a mascot/endorsement figure. This reflects early 20th-century advertising practices where ethnic caricatures were considered acceptable marketing. The ad emphasizes purity, taste, and product longevity (thirty-eight years of popularity), targeting broad demographics including children and families. The humor throughout reflects pre-1920s baseball culture and period advertising conventions now considered outdated or offensive.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Baseball Outlook (Continued from page 8) noon games, but we are happy to be able to deny this. Not only will Aaron and Albert both be on hand with their old-time line of repartee, but cach has a new trick or two up his sieeve and the resultant rivalry shou!i be keen indeed. Few who were there will forget the tense situa- tion in the Cleveland-Detroit game last August when Detroit had two men out in the last half of the 9th, two on base and three runs needed to win. Aaron stated in no uncertain terms that the Clevelands were a bunch of flops, but Albert rushed in at top speed, and without changing his stride, shot him this fast one: “Oh, |; that so?” For a tense‘moment fortuie wavered in the balance, but Aaron recovered himself just in time. “Yes-that-is-so!” he said, and it was all over. A welcome change in the home uniform of the Pittsburghs wili be the svbstitution of black shirts with detacliable collars for the bleacher- ites, in place of the conventional blue, green, purple, etc. This has been found necessary because of the short- age “Grade A” bituminous coal. In Boston, a radical step will be the final and complete abandonment of the broad “A” system which has stoo| so many spectators in such goo! stead in past years. However, the :1anagement feels, and rightly, that the full benefit of observations and retorts, however discourteous they may be in themselves, is lost under the old method, and we may now ‘ook for a distinct speeding-up in the exchange of repartee in the Has-!}ean City. There is great rejoicing in Chi- ver the return of Abe Sham- uias “Shreve Livingston,” who v out on parole. Last season he made such a_ splendid hit-and-run play. when he soaked the gateman who discovered his ticket was coun- teric:t and then made his escape, that it was thought the State crowd wou'! sign him up for a long term as son as they could get in touch with him, but evidently they are willing to consider waivers. A’: rooters should hold themselves in readiness to change their alle- giane from team to team and return at any time,.if by so doing they will in any way help their favorites. Re- memver, “A switch in time may save the ni A. C. M. Azoy. A itUMAN interest story in a New York daily is anything about a per- son with an income of less than $25,000 a year. The kid admits it— THE Eskimo kid is proud of his drink. It’s the best ginger ale on earth—he admits it. That’s why he always wears such a broad, confident grin. He’s always glad to offer Clicquot Club to everybody. He knows they’ll enjoy it and come back for more. And they do—they all like it. There’s something about Clicquot Club that appeals to nearly everybody. The racing bubbles, the gingery fragrance, the good taste—they all make a combination that’s popular with all sorts of people—young or old or in between. It’s a good drink, good in taste, good in the way it’s made. Everything in it is absolutely pure. As for the blend—that’s been a favorite for thirty-eight years. Small wonder the little Eskimo is so proud of Clicquot Club. There are other Clicquot Club drinks the Eskimo boy sponsors; they’re all pure and good—Sarsaparilla, Root Beer, Birch Beer. Order them all by the case from your grocer or druggist. THE CLICQUOT CLUB COMPANY Millis, Mass., U. S. A. Gdvcanod Rroanownced Kdeo-Ko Goo Sarsaparilla Birch Beer Root Beer GINGER ALE comicbooks.com