Life, 1923-03-29 · page 31 of 40
Life — March 29, 1923 — page 31: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or political content. It promotes Fiberloid, an early plastic material manufactured by the Fiberloid Corporation (based in Indian Orchard, Massachusetts). The illustration shows a woman examining beauty and personal care items made from Fiberloid—combs, brushes, mirrors, and other toiletries displayed on a table. The advertisement emphasizes that Fiberloid is a durable, versatile synthetic material available in attractive colors (ivory, tortoise, amber, gold) that can replace traditional materials. The ad targets two audiences: consumers interested in purchasing finished Fiberloid goods, and craft hobbyists who could buy a $3.00 assortment kit to make jewelry and novelties themselves. The company also offers free booklets explaining the material's properties and craft applications. This represents early-20th-century consumer marketing for synthetic materials as modern, practical alternatives to natural substances.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Beautiful FIBERLOID Gift Ware Do you know that many of the articles you use every day are made of this durable material, Fiberloid —combs, pendants, bracelets, optical frames, tooth brushes, knife handles, fountain pens, buttons, shoe buckles, toys, et cetera? Fiberloid is made in beautiful ivory, tortoise, amber and gold colors, and takes a brilliant finish. It can be so easily sawed, bent or pressed that many manufacturers use it to advantage in place of other materials, Craft Assortment Fiberloid is so ideal for craft workers’ use, that we have put up a special assortment of ivory, tortoise, amber and other colors, with full directions, patterns and cement, enough to make many pieces of jewelry and novelties, which is sent postpaid for $3.00. Satisfaction guaranteed. The cAvondale Pattern Toilet Articles with the stamp Fiberloid will neither tarnish, dent nor crack, and can be obtained at the leading stores in the distinguishing Fairfax, Rosemont, Avondale and Berkshire patterns. Brushes, combs, mir- rors, manicure and other articles may be purchased singly or in attractively boxed sets. A monogram easily engraved and inlaid with contrasting enamels adds to the charm and intimacy of possession. Booklets Sent Upon Request “Beautiful Fiberloid Toilet Articles,” by Grace Gardner. “A Little Story of Fiberloid,” the won- der product of modern chemistry. “Fiberloid Craft,” the making of beau- tiful jewelry and durable art objects. THE FIBERLOID CORPORATION INDIAN ORCHARD, MASS. NEW YORK OFFICE: 402-404 FIFTH AVENUE TORONTO OFFICE: 184 BAY STREET comicbooks.com