Life, 1923-03-15 · page 27 of 36
Life — March 15, 1923 — page 27: what you’re looking at
What you’re looking at
This is a **Fisher Body Corporation advertisement**, not satirical content. The page features a photograph of two elegantly dressed women in 1920s fashion examining an automobile, framed within decorative art deco borders. The text promotes Fisher Body as a premium automobile body manufacturer, arguing that consumers now recognize quality craftsmanship in car construction—the "Body by Fisher" brand symbolizes superior design standards. The advertisement emphasizes that discriminating buyers appreciate fine body engineering as much as mechanical performance. This represents early automotive marketing strategy, positioning Fisher Body as a luxury component maker whose name alone conveys quality to potential car purchasers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The greater sales significance now attaching to motor car bodies, and the more critical buyer atti- tude toward body design and construction, are the natural results of public appreciation of the standards assured by the symbol—Body by Fisher. FISHER BODY CORPORATION, DETROIT CLEVELAND WALKERVILLE, ONT, ST, LouIs comicbooks.com