Life, 1923-03-08 · page 27 of 37
Life — March 8, 1923 — page 27: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement**, not political satire or comics content. It advertises the Simmons "Purple Label" mattress, a luxury bedding product. The image shows a well-dressed woman in 1920s attire examining a mattress, with the caption "Built for Sleep." The advertisement uses psychological appeals typical of early 20th-century marketing: it frames quality sleep as essential to business success and personal vigor, suggesting that a poor mattress undermines one's competitive edge and energy. The tagline "Did you wake this morning rested and refreshed?" directly addresses consumer anxieties about productivity and vitality. The detailed product description emphasizes engineering ("nearly a thousand coil springs") and material quality to justify premium pricing. This reflects broader social messaging of the era linking consumer goods to modern success and well-being.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
oe CThe Purple Label Did you wake this morning rested and refreshed? Or did a little of yesterday’s weariness mortgage the day with a yawn? Since deep, unbroken sleep is nec- essary to build energy to meet the demands of business, society or the home, why let a doubtful bed rob you of vigor and personal force? The Simmons Purple Label mat- tress provides the luxurious comfort which induces sleep. It meets every curve of a tired body with support gentle as a caress. Between deep cushions of fine hair or cotton nearly a thousand coil springs in fabric cas- ings are bound together in the finest mattress ever built. See it at your furniture dealer’s. Compare it with any other mattress made—today. SIMMON S attresses Springs and Beds OR yy ta comicbooks.com