Life, 1923-03-01 · page 25 of 36
Life — March 1, 1923 — page 25: what you’re looking at
What you’re looking at
This is a **product advertisement**, not a cartoon or satire. It promotes the **No. 1 Pocket Kodak, Series II camera** manufactured by Eastman Kodak Company. The page demonstrates the camera's capabilities through two photographs of a woman using the device indoors. The top image is an enlargement made from a negative shot with this camera; the bottom shows the actual-size negative, illustrating the advertised claim that the camera's Anastigmat lens f.7.7 produces sharp negatives suitable for high-quality enlargements. The text highlights technical features: self-erecting front, focus adjustment via lens flange, autographic capability, and shutter speeds of 1/25, 1/50, and 1/100 second. The camera cost $20 and produced 2¼ × 3¼ inch pictures. This represents early 20th-century camera marketing emphasizing technical precision and ease-of-use for amateur photographers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Enlarged from negative made with No. 1 Pocket Kodak, Series II, equipped with Kodak Anastigmat lens f.7.7. The sharp-cutting qualities of the Kodak Anastigmat lens result in negatives that yield splendid en- largements. Made with No. 1 Pocket Kodak, Series IT, Kodak Anastigmat jens f.7.7.. Actual size. No. 1 Pocket KODAK, Series II with Kodak Anastigmat lens f.7.7 This latest Kodak model gives negatives that ‘en- large up”’ beautifully and has several interesting features besides its famous lens. The self-erecting front throws the lens in position as the bed is dropped, and the focus is secured by merely turning the lens flange. The camera is autographic, of course, and has shutter speed controls of 1/25, 1/50 and 1/100 of a second as well as time and bulb actions, Pictures 24% x 31%. Price $20. EASTMAN KODAK COMPANY, Rochester, N. Y. Tie Kodak City comicbooks.com