Life, 1923-02-22 · page 27 of 36
Life — February 22, 1923 — page 27: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a **straightforward advertisement** for Gorham silverware, a luxury brand. The image displays various sterling silver flatware pieces (forks, spoons, knives) arranged in a radial pattern around a central text block. The ad emphasizes Gorham's craftsmanship, design variety, and availability through 6,500 authorized dealers nationwide. The only notable messaging is the tagline **"HIGHEST QUALITY NOT HIGHEST PRICE,"** which suggests Gorham positioned itself as offering premium goods at reasonable cost—a marketing strategy common during this era. The decorative border lists pattern names (Versailles, Colfax, Fairfax, Victorian, etc.), typical of period silverware marketing. There is no political commentary, satire, or caricature present. This is simply a full-page luxury goods advertisement from *Life* magazine's advertising pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
> VERSAILLES FAIRFAX MYTHOLOGIQUE ~ NVOSNULa KING AL! MADAM JUMEL ‘Vantery of Pattern, Purity of Design and Excellence of Work- manship have long distinguished the Art of Gorham. The beauti- ful collection of Sterling Silver Flat Ware illustrated in this an- nouncement embraces all appro- priate forms of ornament, and offers a pattern to suit every taste. Each design is worthy of its Silver; and is an investment in fine art and precious metal. CHATHAMe Wvdav ~ HIGHEST QUALITY NOT HIGHEST PRICE Gorham Productions in Sterling Silver made by the four associated plants are obtainable from 6500 authorized dealers throughout the country, together with Silver Plated Wares of characteristic Gorham ele- gance, though the same patterns are never repeated in both. ‘ID ~ GNITANNAP ~ FIFTH AVENUE AND 361m STREET 17 MAIDEN LANE New York -UVGNVW ~ .LNOW ST. DUNSTAN VICTORIA comicbooks.com