Life — February 15, 1923 — page 31: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Old Gods Go “ HUFF!” said St. Valentine wearily as he tossed his halo into a corner of the Celestial Players Club and sank down in an easy chair before the open fire. “You said it,” replied St. Nicholas —or Santa Claus, to give him his more popular name. He opened one eye and closed it again. ° job is getting as bad as ‘ick,’ remarked the former. yours, “Time Santa Claus groaned. “Don’t talk about I won't be recovered until July. I never had such a Christmas. Pres all over the blooming place, grand pianos . . . Rolls-Royces. . . aeroplanes. . .” “Exactly. My little holiday, of course, Joesn’t hold a bayberry can- dle to yours; but, by Huyler’s, it soon wil. Do you know what a val- entine ‘s, Nick?” Nick snorted. “What do you think I am, « cherub? It’s a lot of lace paper and red hearts—and a terribly bad verse. Or else it’s an illustrated insult with even worse doggerel.” He cliuckled sleepily. “Back in 1813 Isent a bird to St. Swithin. . .” “That shows what you know about it, old Beaver. A 1923 valen- i anything you wanted for as and didn’t get. Anything, my boy, provided it’s no worse than a string of pearls and no better than the controlling interest in an up- and-doing oil well.” “So?” said St. Nick. “Stealing my stuff t voluntarily. My day“used to be one of romance, of sentiment and humor. Timid lovers made the most of their one-half of one per cent. of nerve. Old trysts were recalled, new tries were performed. Mushy, People had hearts, then.” said St. Nick, “I’ve strug- along lately watching the old religious, philosophic, spiritual feel- ing of Christmas overwhelmed by this new, horrible, materialistic, earthy grab-bag, but I never thought your twopenny-ha’penny festival— if you can call it that—would be touche:| by the same profane finger.” “Well, it is,’ announced St. Val- cntine, gloomily. “It’s out of my hands. They're using their own ideas now. “One thing’s a comfort,” said St. Nick drowsily, “if these new ideas keep up—and what's going to stop them ?—we shall put in a few more years for the sake of appearances, and then—” “Yes?” inquired St. Valentine. “We can retire permanently.” And St. Nicholas pointed his re- mark with a heavy snore. H. WH. Ask Any Beauty How she beautifies her teeth If all women knew what millions know, they would all brush teeth in this new way. Ask anyone with glistening teeth. You see them everywhere today. You will probably learn that the reason lies in this new-day method. Then you can see the results on our own teeth if you make this de- ightful test. Clouded by film The natural tooth luster is clouded by film. At first the film is viscous. You can feel itnow. It clings to teeth, gets between the teeth and stays. Food stains, etc., discolor it. If not removed, it forms dingy coats. Tartar is based on film. And few things do more to mar beauty. Film ‘also holds food substance which ferments and forms acid. It holds the acid in contact with the teeth to cause decay. Germs breed by millions in it. They, with tartar, are the chief cause of pyorrhea. Thus most tooth troubles are now traced to film. Very few escaped Tooth troubles were constantly in- creasing. Beautiful teeth were seen less often than now. So dental science saw the need for better cleansing methods. Research found two ways to fight film: One acts to curdle film, one to remove it, and without any harmful scouring. Papsadéal The New-Day Dentifrice A scientific film combatant, which whitens, cleans and protects the teeth without the use of harm- ful grit. Now advised by leading dentists the world over. Able authorities proved these meth- ods effective. Then a new-type tooth paste was created, based on new dis- coveries. These two great film com- batants were embodied in it. . The name of that tooth paste is Pepsodent. Careful people of some fifty nations now use it, largely by dental advice. Corrects mistakes Pepsodent also corrects mistakes made in tooth pastes of the past. It multiplies the alkalinity of the saliva. That is there to neutralize mouth acids, the cause of tooth decay. It multiplies the starch digestant in the saliva. That is there to digest starch deposits which may otherwise ferment and form acids. Former tooth pastes brought just opposite effects. They depressed these natural tooth-protecting agents. Your home needs Everyone in your home should adopt this method. They will when they see the results. Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the vis- cous film. See how teeth whiten as the filmcoats disappear. The results in one week will de- light and convince you. Cut out the coupon now. 10-Day Tube Free” THE PEPSODENT COMPANY, Dept.736, 1104S. Wabash Ave., Chicago, Ill. Mail 10-Day Tube of Pepsodent to comicbooks.com