Life, 1923-02-08 · page 33 of 36
Life — February 8, 1923 — page 33: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for *Life* magazine targeting parents of college students. The satirical pitch claims *Life* is an essential remedy for typical college ailments: homesickness, academic stress ("mid-year exam marks"), exhaustion from studying ("midnight oil-burns"), financial strain ("allowance exhaustion"), and—notably—"incipient socialism." That final phrase reveals the era's anxieties: parents feared radical political ideas spreading on campuses. By positioning *Life* as an antidote to socialism, the ad suggests the magazine offers safe, establishment humor and values to counteract dangerous student radicalism. The decorative header shows college pennants and festive items (unclear exact references), emphasizing collegiate tradition and wholesomeness. The copy positions *Life* as a "guide, philosopher and friend"—essentially arguing the magazine will keep your student ideologically sound while away from home. This reflects early-to-mid 20th century American concerns about student activism and communist influence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Bright College RE brighter and better for the A student with the welcome ad- dition of LIFE. To the clever col- legian, LIFE is guide, philosopher and friend, an undying source of sug- gestion and inspiration; a model. You can’t send your student a surprise box every week. But you can send LIFE. One issue of LIFE is a surprise box in itselt. From Colby to Stanford University, LIFE is the best recognized cure for homesickness, overstudy, mid- night oil-burns, allowance exhaustion and incipient socialism. Years Start the new semester right. Disperse dormitory gloom. Take the curse off the mid-year exam marks. Send us your student’s name and address right away and we shall assure him or her of this constant reminder of your thoughtfulness. There Is No Time Like the Present There Is No Present Like 0. 6 mos.—$2. Special trial sub- 1 year—$5.00. -—$2.. scription—10 issues for one dollar. comicbooks.com