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Life, 1923-02-01 · page 27 of 40

Life — February 1, 1923 — page 27: what you’re looking at

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Life — February 1, 1923 — page 27: Life, 1923-02-01

What you’re looking at

This is a public health infographic, not satire or political cartoon. Published by Metropolitan Life Insurance Company in 1922, it presents a mortality graph showing pneumonia death rates from May 1921 to April 1922, demonstrating that March deaths were six times higher than summer levels. The page uses scientific authority (citations of Pasteur and Dr. Oliver Wendell Holmes) to argue for disease prevention through hygiene and bodily fortification. It warns readers that March's deceptive mildness ("comes in like a lamb") masks deadly danger from pneumonia germs activated by winter conditions—especially when steam heat turns off and windows open. The practical advice includes wearing warm clothes, avoiding wet feet, preventing constipation, and consulting doctors early. This represents early 20th-century public health messaging that merged germ theory with behavioral recommendations. The insurance company's sponsorship reflects how insurers promoted preventive health to reduce mortality claims.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE - 25 March-The Danger Month Below is a phoroereph of a Year. It pic- tures graphically for you, month by month, the death'rate from Pneumonia, from May 1921 to April 1922. - Study the picture. Travel over the Year. At each station or month, note carefully the Pneumonia figures. When you reach the dizzy pinnacle—the March ee will note that the danger of death from all forms of pneu- monia is more than six times as great as in midsummer. Pasteur was the world’s greatest conqueror. His conquests were not of men or cities but is of Disease. ‘ His discovery that germs cause Dr. Oliver Wendell disease not only gave him thou- Holmes said: sands of victories over death, but “ ; left for all mankind the weapon Most diseases can be of Knowledge with which to cured if taken in time, but drive disease from the earth. some of them should be taken three hundred years be- The germs that cause colds and ient i ” pnemaonia begin their work =e fore the patient is born. longb ‘ore March. That eo Thus Dr. Holmes anticipated the windy month is, in reali- [—f °*" great Pasteur and sounded the key- ty, the reaping of the note of modern medicine—Prevention. whirlwind - of the wind Y sown from November Looking backward down March Hill, note that the up-grade for pneumonia began when the windows went down and the steam was turned on. And that is the time to begin the work of Prevention —the building up of the body from within to fortify it against the germs that cause colds, influenza and pneumonia. And remember, even though March comes in like a lamb—she is a wolf in sheep’s clothing—ready to devour the body not strengthened throughout the year to resist her blustery winds, icy breath and the flattery of her occasional sunny smile. The heavy zigzag line which stretches pation. Wear light, warm clothing. the last possible notch. Drink plenty across this page is a facsimile of a por- Wear stout, warm shoes. Sleep with of water—hot preferably. pan pbeghed meapralersccly =. Mothers should specially guard chil : chil. poralieare dcdiag eae If you get your feet wet, change t0 Gren suffering from measles, whooping bring home to millions the fact that W%!™ drv things as soon as possible cough and the other contagious dis- the danger from pneumonia is more thd restore the circulation. Keep ‘3° eager—pneumonia frequently follows hands out of the mouth and keep the these diseases. than six times greater in March than ae : Use a handkerchief for a. In the interests of community welfare, naeiaa the Metropolitan gladly authorises any are over-fatigue, exposure, contagion individual, organization or periodical and neglect. A frst hint of danger is As soon as nature warns you that ¢o reprint cither the chart or informa- often indigestion or cold. Avoidclog- something is wrong, consult your doc- tion on this page. ging the body with heavy, indigestible tor; go to bed, get warm and keep foods. Most important, avoid consti- covered up. Cut down your diet to HALEY FISKE, President Published by wre METROPOLITAN LIFE INSURANCE COMPANY — NEW YORK No. 7-A comicbooks.com