Life — January 25, 1923 — page 2: what you’re looking at

What you’re looking at

# "Two Sides of Turnover" - Life Magazine Article This is a business-focused article (not a cartoon) from Life magazine's January 25, 1923 issue. It discusses "Turnover"—a key business concept of that era meaning rapid inventory movement and sales velocity. The article argues that successful turnover requires **two complementary elements**: manufacturers and sellers must both create consumer demand through advertising AND ensure products actually sell quickly through effective salesmanship. The piece criticizes businessmen who focus only on rapid selling without creating demand, noting that without consumer desire, sales efforts fail. It advocates for advertising's role in generating consumer preference—a perspective that Life published "in co-operation with The American Association of Advertising Agencies," suggesting this partly represents advertising industry advocacy.